Copywriting: Principles of Writing for Advertising

Overview

“Incredibly, this is a copy course but it is not based only on letters. In this class, I’ll show you everything we’ll see and do throughout the course, and I’ll also talk about your final project. "Tchananam!"”

In this video lesson Erica Igue addresses the topic: What will we do in the course?, which is part of the Domestika online course: Copywriting: Principles of Writing for Advertising. Learn techniques to translate your ideas into words and create powerful copy in different formats.

Partial transcription of the video

“In this class. you will learn everything we're going to do in the course and what your final project is. Everyone needs text for everything. In this course. you will learn to structure powerful texts to sell anything you want. Whether it's for your personal brand. promoting a business. or a client's product. everything requires a well-structured text to succeed. This course will introduce you to the world of copywriting. When you start writing. you will notice various techniques and tools available. I will show you there are texts meant to inform and texts that employ conversion techniques....”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting: Principles of Writing for Advertising

• Level: Beginner
• 98% positive reviews (822)
• 18910 students
• 5 units
• 15 lessons (2h 33m)
• 11 downloads

• Category

  Marketing & Business, Writing

• Areas

  Advertising, Content Writing, Copywriting, Creativity, Marketing