Copywriting: Principles of Writing for Advertising

Overview

“Incredibly, this is a copy course but it is not based only on letters. In this class, I’ll show you everything we’ll see and do throughout the course, and I’ll also talk about your final project. "Tchananam!"”

In this video lesson Erica Igue addresses the topic: What will we do in the course?, which is part of the Domestika online course: Copywriting: Principles of Writing for Advertising. Learn techniques to translate your ideas into words and create powerful copy in different formats.

Partial transcription of the video

“What will we do in the course? In this class, you will know what we are going to do in the course and what is your final project. Everyone needs text for everything. In this course, you will learn how to structure powerful texts to sell whatever you want, be it your personal brand, publicize a business or a customer's product. Everything needs a good text structure. This course will introduce you to the world of copywriting. You will see that there are different techniques and tools when writing. I'll show you that there is text that was made to inform and text that has the conversion techn...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting: Principles of Writing for Advertising

• Level: Beginner
• 98% positive reviews (821)
• 18781 students
• 5 units
• 15 lessons (2h 33m)
• 11 downloads

• Category

  Marketing & Business, Writing

• Areas

  Advertising, Content Writing, Copywriting, Creativity, Marketing