Branding and Visual Identity for Fashion Brands

Overview

“I will teach you to develop the basic brand manual with which you can ensure the correct implementation of the logo and its graphic identity. This document will serve as an archive and compilation of all the elements of our identity. ”

In this video lesson Tomás Salazar addresses the topic: Brand components and guidelines, which is part of the Domestika online course: Branding and Visual Identity for Fashion Brands. Create the graphic elements needed to build a fashion brand that is unique, recognizable, and consistent.

Partial transcription of the video

“Brand components and guidelines In this unit I will teach you how to make a basic brand manual. It is very important to consider that the basic manual will help us to create consistency in the brand and also so that in a given case the brand being executed by some other designer or other person, may have the key elements to run it correctly. Within this manual, some of the elements that we can find they will be colors, fonts, all that structure that we develop throughout the course. Join me to review how we built the basic brand manual. The time has come to shape the basic brand manual, imp...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding and Visual Identity for Fashion Brands

• Level: Beginner
• 99% positive reviews (94)
• 2732 students
• 5 units
• 17 lessons (2h 49m)
• 7 downloads

• Category

  Design, Fashion

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Art Direction, Branding & Identity, Design, Graphic Design, Logo Design, Marketing