Branding and Visual Identity for Fashion Brands

Overview

“In this course, you will learn some techniques to conceptualize more agilely. Understanding what the environment is and where the brand will move in order to have a clear picture of where the project should go, in addition, you will understand the particular needs and learn to find, during this process, the triggers that will later help you to develop ... identity! ”

In this video lesson Tomás Salazar addresses the topic: What will we Do in This Course?, which is part of the Domestika online course: Branding and Visual Identity for Fashion Brands. Create the graphic elements needed to build a fashion brand that is unique, recognizable, and consistent.

Partial transcription of the video

“What will we do in the course? In the course I will teach you how to build an identity for a fashion brand, passing from the concept, the tone, the voice, to all the visual section that the development of the brand implies. On many occasions we could believe that a fashion brand It can be very similar to any other, in any other area, but no. In the fashion industry brands tend to have a much more careful graphic line, graph that helps us understand the cost of a product or the socioeconomic level to which it is directed. Graphic identities in the fashion industry they tend to have a more ca...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding and Visual Identity for Fashion Brands

• Level: Beginner
• 99% positive reviews (94)
• 2732 students
• 5 units
• 17 lessons (2h 49m)
• 7 downloads

• Category

  Design, Fashion

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Art Direction, Branding & Identity, Design, Graphic Design, Logo Design, Marketing