Branding and Visual Identity for Fashion Brands

Overview

“In this lesson, I will teach you to build the definition of the visual path which we can present to the client for approval, so that we can continue with the execution and design of the brand. ”

In this video lesson Tomás Salazar addresses the topic: Mood board and graphic path definition, which is part of the Domestika online course: Branding and Visual Identity for Fashion Brands. Create the graphic elements needed to build a fashion brand that is unique, recognizable, and consistent.

Partial transcription of the video

“Mood board and graphic path definition In this lesson we will build a presentation where we will empty all the crucial elements to define the identity of the brand. It is important to mention that this presentation is to optimize times and be able to reach a definition of all visual path that we are going to explore previously approved by the client. Here it is important to show you from the color, typographic explorations, all those elements that we collect through referrals and that will help us explore a specific path. Come with me to review it. Global concept Let's review a little of wh...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding and Visual Identity for Fashion Brands

• Level: Beginner
• 99% positive reviews (94)
• 2732 students
• 5 units
• 17 lessons (2h 49m)
• 7 downloads

• Category

  Design, Fashion

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Art Direction, Branding & Identity, Design, Graphic Design, Logo Design, Marketing