Branding and Visual Identity for Fashion Brands

Overview

“I will explain to you what are the differences between brand, branding and identity, so you can distinguish what are the efforts that a brand can go through and how this has the purpose of creating value in brands.”

In this video lesson Tomás Salazar addresses the topic: Differences between brand, branding and identity, which is part of the Domestika online course: Branding and Visual Identity for Fashion Brands. Create the graphic elements needed to build a fashion brand that is unique, recognizable, and consistent.

Partial transcription of the video

“Differences between brand, branding and identity Now I will help you differentiate between brand, branding and identity. Much of the time we imagine or think that identity has to do with branding and that branding focuses only on the visual part of the brand. It is important to know that the brand in the end has a series of efforts and visual identity is another series of endeavors that connects through branding. Join me to see it. To begin with, when we hear brand development the first thing that comes to mind most of the time it has to do with the visual part. In most cases, thinking in d...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding and Visual Identity for Fashion Brands

• Level: Beginner
• 99% positive reviews (94)
• 2732 students
• 5 units
• 17 lessons (2h 49m)
• 7 downloads

• Category

  Design, Fashion

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Art Direction, Branding & Identity, Design, Graphic Design, Logo Design, Marketing