Branding and Visual Identity for Fashion Brands

Overview

“We will explore the possibility of having some composition versions and a monogram that will help us to implement it in different materials. ”

In this video lesson Tomás Salazar addresses the topic: Structure, composition and logo versions, which is part of the Domestika online course: Branding and Visual Identity for Fashion Brands. Create the graphic elements needed to build a fashion brand that is unique, recognizable, and consistent.

Partial transcription of the video

“Structure, composition and logo versions In this lesson we will review the importance of creating different versions of a logo. Sometimes it helps us to be able to implement it in specific materials. A very clear example is with this brand. We have too long a name that sometimes, when taking it to a small structure, it could have a very weak reading. Join me to review how to build these versions that will help you implement them in all communication materials. Once we have our logo already defined, I think it is important to be able to work on a series of versions that can help us to implem...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding and Visual Identity for Fashion Brands

• Level: Beginner
• 99% positive reviews (94)
• 2732 students
• 5 units
• 17 lessons (2h 49m)
• 7 downloads

• Category

  Design, Fashion

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Art Direction, Branding & Identity, Design, Graphic Design, Logo Design, Marketing