Branding and Visual Identity for Fashion Brands

Overview

“I will tell you a little about the importance of communication materials and we will define some that will serve as a guide to show how the identity we develop behaves. ”

In this video lesson Tomás Salazar addresses the topic: Deliverables: Purchase card and label, which is part of the Domestika online course: Branding and Visual Identity for Fashion Brands. Create the graphic elements needed to build a fashion brand that is unique, recognizable, and consistent.

Partial transcription of the video

“Deliverables: Purchase card and label We have reached the stage of developing communication materials. For this lesson I selected two, which are crucial for the brand. We have the label, which goes inside the box as a thank you for the purchase, specifically in jewelry product development. On the other hand, we have the label that is hanging on the garments. Join me to review how we develop these materials. We have selected two typographic treatments that will work for the information within our materials. On the one hand we have this structure that helps us to bigger messages within commun...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding and Visual Identity for Fashion Brands

• Level: Beginner
• 99% positive reviews (94)
• 2732 students
• 5 units
• 17 lessons (2h 49m)
• 7 downloads

• Category

  Design, Fashion

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Art Direction, Branding & Identity, Design, Graphic Design, Logo Design, Marketing