Branding and Visual Identity for Fashion Brands

Overview

“During this lesson, I will help you to reason about the level of representation and to what extent we can use the initial font. You will also learn to modify it and give it its own personality to arrive at a final logo. ”

In this video lesson Tomás Salazar addresses the topic: Digital sketch and exploration of proposals, which is part of the Domestika online course: Branding and Visual Identity for Fashion Brands. Create the graphic elements needed to build a fashion brand that is unique, recognizable, and consistent.

Partial transcription of the video

“Digital sketch and exploration of proposals In this lesson once you selected the font that will help you build the logo, I will help you reflect on how we can modify that typeface to give your brand personality. Many times we can find logos that are built from a typeface and do not modify it at all. I think it is important to be able to give brands a personality that manages to connect it with the global concept. Thus, this typeface, by modifying it, will help us to reach to a unique and unrepeatable logo that will stand out from other brands. Join me to review and sketch digitally. Now tha...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding and Visual Identity for Fashion Brands

• Level: Beginner
• 99% positive reviews (94)
• 2732 students
• 5 units
• 17 lessons (2h 49m)
• 7 downloads

• Category

  Design, Fashion

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Art Direction, Branding & Identity, Design, Graphic Design, Logo Design, Marketing