Branding and Visual Identity for Fashion Brands

Overview

“During the lesson we will review some important aspects when building a brief and how it can help us understand the context of the brand. You will learn to find triggers that will later help us to represent our logo. ”

In this video lesson Tomás Salazar addresses the topic: Brief and project context, which is part of the Domestika online course: Branding and Visual Identity for Fashion Brands. Create the graphic elements needed to build a fashion brand that is unique, recognizable, and consistent.

Partial transcription of the video

“Brief and context of the project Now I will help you to build a "brief", a "brief" that later will help us define a visual path, the tone, voice and overall concept of the brand. I selected nine questions that I consider important, that will help us gather information, such as the story behind the brand, some of its main references on a visual level and even the target market to which it is directed. These questions will later help us build a presentation, where we will capture from the tone, the concept and then we will move on to the visual path. They are key guidelines that will help us ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding and Visual Identity for Fashion Brands

• Level: Beginner
• 99% positive reviews (94)
• 2732 students
• 5 units
• 17 lessons (2h 49m)
• 7 downloads

• Category

  Design, Fashion

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Art Direction, Branding & Identity, Design, Graphic Design, Logo Design, Marketing