Branding and Visual Identity for Fashion Brands

Overview

“Now, I will teach you to define the secondary graphic elements of the brand; either through shapes, lines, or illustrations depending on your project. ”

In this video lesson Tomás Salazar addresses the topic: Child components and elements, which is part of the Domestika online course: Branding and Visual Identity for Fashion Brands. Create the graphic elements needed to build a fashion brand that is unique, recognizable, and consistent.

Partial transcription of the video

“Child components and elements It's time to build the children to complement our brand. Depending on your project, those elements can be illustrations, textures, lines or geometric shapes that help to reinforce the global concept. Join me to build the secondary elements that will help us to complement our entire brand identity. In this case I have decided to work directly on a mood board of some of her clothes and some of her jewelry pieces, from where these secondary elements will come off. For this particular brand, these child elements they can change or they can remain static. Ideally, w...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding and Visual Identity for Fashion Brands

• Level: Beginner
• 99% positive reviews (94)
• 2732 students
• 5 units
• 17 lessons (2h 49m)
• 7 downloads

• Category

  Design, Fashion

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Art Direction, Branding & Identity, Design, Graphic Design, Logo Design, Marketing