Branding and Visual Identity for Fashion Brands

Key guidelines when building a logo

A course by Tomás Salazar , Graphic Designer

99% positive reviews (94)

2,732 students

Audio: Spanish, English

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About the video: Key guidelines when building a logo

Overview

“I will share some tips with you, in addition, you will learn best practices when developing your logo proposals with higher quality, achieving optimal reading and reproduction on any channel. ”

In this video lesson Tomás Salazar addresses the topic: Key guidelines when building a logo, which is part of the Domestika online course: Branding and Visual Identity for Fashion Brands. Create the graphic elements needed to build a fashion brand that is unique, recognizable, and consistent.

Partial transcription of the video

“Key guidelines when building a logo Now we will go over some of the key guidelines when building a logo, specifically in the visual section. Many times when building a logo we take color for granted and implement or we assume that the logo will be scalable but we do not take care of the fact that it must be well represented, in a small way and also when we move to a larger plane. These aspects will help us take care of those little details and achieve that the brand is and has a perfect execution in all its deliverables. Come with me to review it. Key guidelines when building a logo Simple ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding and Visual Identity for Fashion Brands

Level: Beginner
99% positive reviews (94)
2732 students
5 units
17 lessons (2h 49m)
7 downloads

Category
Design, Fashion
Software
Adobe Illustrator, Adobe Photoshop
Areas
Art Direction, Branding & Identity, Design, Graphic Design, Logo Design, Marketing

Tomás Salazar

A course by Tomás Salazar

Teacher Plus

Graphic Designer

Tomás Salazar is the creative director and founder of CANVAS, a graphic design studio focused on branding, visual identity, and communication for fashion and beauty brands.

Among their most relevant project, they created brands for Tanya Moss, Alejandra de Coss, Archivo de Moda Mexicana, and Carolina Alatorre, among others. He currently gives workshops and talks on the importance of building a solid brand that connects with its users and remains relevant.