Branding and Visual Identity for Fashion Brands

Overview

“The design in general has led me to seek inspiration in minimalism, without a doubt, today I could not talk about my work and the brands with which I have managed to collaborate without my approach to a simpler lifestyle. In general, aesthetics was only the first link where I managed to connect with the possibility of working with the minimum of elements in order to let the communication focus on the concept, and let them always coexist with a good balance.”

In this video lesson Tomás Salazar addresses the topic: Influences, which is part of the Domestika online course: Branding and Visual Identity for Fashion Brands. Create the graphic elements needed to build a fashion brand that is unique, recognizable, and consistent.

Partial transcription of the video

“Influences Now we will review together the main influences I've had over time. In them you will find some blogs, designers and even visual artists, whose work I find extremely interesting and that have served as a guide to carry out some projects. It is always important to return to those references and understand how other designers execute their work. And I don't just mean on a visual level, but also on an architectural level, at the photography level, at the furniture level. In the end, this series of influences have managed to build a very clear vision towards a graphic line that I like...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding and Visual Identity for Fashion Brands

• Level: Beginner
• 99% positive reviews (94)
• 2812 students
• 5 units
• 17 lessons (2h 49m)
• 7 downloads

• Category

  Design, Fashion

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Art Direction, Branding & Identity, Design, Graphic Design, Logo Design, Marketing