Branding and Visual Identity for Fashion Brands

Overview

“We will develop a brand map and the global concept with which we will later work on the logo, we will capture in a small presentation all the information collected in the implementation of the brief.”

In this video lesson Tomás Salazar addresses the topic: Global concept, which is part of the Domestika online course: Branding and Visual Identity for Fashion Brands. Create the graphic elements needed to build a fashion brand that is unique, recognizable, and consistent.

Partial transcription of the video

“Global concept Once we have built the "brief", let's move on to the global concept. The global concept will help us define important aspects like the voice and tone of the brand. It should be noted that these aspects are not only reflected visually. Sometimes we can take voice and tone to different channels as a channel where the brand has to write or speak. Join me to review how to build a global concept presentation. We have already reached the specific part where we begin to build the personality of the brand. For my part, I like to consult this table all the time where somehow we alread...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding and Visual Identity for Fashion Brands

• Level: Beginner
• 99% positive reviews (94)
• 2732 students
• 5 units
• 17 lessons (2h 49m)
• 7 downloads

• Category

  Design, Fashion

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Art Direction, Branding & Identity, Design, Graphic Design, Logo Design, Marketing