Branding and Visual Identity for Fashion Brands

Overview

“We finally get to the execution part, we already have all the information to start designing the logo that will represent the brand. ”

In this video lesson Tomás Salazar addresses the topic: Typography and Selection Guide, which is part of the Domestika online course: Branding and Visual Identity for Fashion Brands. Create the graphic elements needed to build a fashion brand that is unique, recognizable, and consistent.

Partial transcription of the video

“Typography and Selection Guide For this specific project, we have decided to work directly on a font, which we will later modify for the construction of the logo. I have prepared a guide in which I can introduce you some of the main font families, as well as its categories. Thus, the typographic selection is extremely important to be able to communicate concepts, to be able to communicate ideas and in the end its deconstruction will help us to build the logo. Join me to review the guide. I think first it is very important to understand that there are fonts with serifs and without serifs. Wh...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding and Visual Identity for Fashion Brands

• Level: Beginner
• 99% positive reviews (94)
• 2732 students
• 5 units
• 17 lessons (2h 49m)
• 7 downloads

• Category

  Design, Fashion

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Art Direction, Branding & Identity, Design, Graphic Design, Logo Design, Marketing