Branding and Visual Identity for Fashion Brands

Overview

“I will tell you a little about the most frequent typologies in the development of fashion brands. Later we will focus on the difference between an wordmark and monograms. Your understanding will help us later in making decisions to develop our brand logo.”

In this video lesson Tomás Salazar addresses the topic: Differences between nominal and symbolic identifiers, which is part of the Domestika online course: Branding and Visual Identity for Fashion Brands. Create the graphic elements needed to build a fashion brand that is unique, recognizable, and consistent.

Partial transcription of the video

“Differences between nominal and symbolic identifiers In this lesson we are going to review some of the main differences between nominal and symbolic identifiers. It is important to know that when talking about nominal identifiers we mean only the word or the logo. When we talk about symbolic identifiers, we are talking about icons or symbols that refer and reflect a visual concept through an idea. Now join me to review some of the main categories And I'll show you how it splits We can understand in a simple way that the symbolic have to do with a form or a specific representation of an obje...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding and Visual Identity for Fashion Brands

• Level: Beginner
• 99% positive reviews (96)
• 2897 students
• 5 units
• 17 lessons (2h 49m)
• 7 downloads

• Category

  Design, Fashion

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Art Direction, Branding & Identity, Design, Graphic Design, Logo Design, Marketing