Branding and Visual Identity for Fashion Brands

Branding and Visual Identity for Fashion Brands

“Thank you for doing this course! You have reached the end of the lessons, but now you are at the beginning of the adventure. You learned a lot about how to create a logo for a fashion brand, keep in mind that I only showed you one way to do this, but constantly searching for new ways to solve projects will help you complement and find your own process. It’s your time to create your final project! But first, remember that a fashion brand is not like other brands, this is usually much more careful. I can not wait to see what you have created with the help of this course, as I told you I would like to see a lot of your process, so here is an example of what I would like to see. Are you ready? Choose a project Give yourself some time to think about which brand you want to work with, while it should be a fashion brand, don’t be pigeonholed into what should be clothes, they can be bags, shoes, jewelry, accessories and more. Do not limit yourself!

Your global concept! Some questions will be key to understanding and building your brand, so think hard about what trigger questions will lead you to understand it. From this point it will be important to know the target audience of your brand. It’s time to define its voice and tone. Look at the personality you want to give him, all this will guide you in your decision making. I recommend thinking of your brand as if it were a person, think about the features you want it to have and more. Mood board Finally you will have graphically all the crucial elements of the brand. Creating it will help you show all the visual path to your customer. You can do it like me on three pillars or you can look for other ways. The point is to make you feel comfortable with the way you show your ideas. Getting Started The time has come to start working harder, but I promise it will be worth it. Start by choosing a font that matches your brand, it should give you the personality you want your brand to have. Then, make your logo and create some variations, dare to make them! Thus you will achieve two things, the first you will make sure to choose the best and the one you like the most, the second you will be sure that the design you choose is unique, original, but above all, unforgettable. Every detail counts The secondary elements are just as important, they will complement your brand identity. They can be changeable or static, although ideally they should not change so much. Remember that everything must have personality and affection. Create the labels of your brand, they can be different, make some that are appropriate for small products and others for larger products, in addition, make some labels that are to thank the purchase. If your fashion brand has quirks you want to highlight, take this opportunity. For example, it stands out if your product is handmade, by artisans, customized, etc. Make your brand known! You have everything ready and now you only need to make your communication materials. Make your catalog and prepare everything for your brand’s social networks. I recommend leaving a basic brand manual ready. Finally, don’t forget to share your entire process, so I can give you my recommendation at every stage. I invite you to see the projects of your other colleagues! Explore the world of brands always listening to your inner voice and keeping alive that spark that makes you go in search of projects that really makes you happy, at first it may seems like a long road, but take into account that the correct execution of each and every project will be your best cover letter. Do not give up, be constant and enjoy the road. Before I say goodbye I would like to remind you that any questions you have, you can make use of the forum, I will answer you as quickly as possible. I will be waiting with great joy to see your project, do not deny the world the opportunity to see all that you can create. Now I say goodbye, but see you soon!”

Partial transcription of the video

“Final project We reached the end, I thank you for making it here. The process that I showed you is the one that I built over time, but remember that it does not remain static. The constant search to solve the different projects that come to you will help build your process. The construction of a functional graphic identity It is related to the investigation. This in the end gives us the guideline to arrive at a graphical system that responds specifically to the needs of each project. It is important to contemplate that the sum of the elements that we develop in the course, such as typograph...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding and Visual Identity for Fashion Brands

• Level: Beginner
• 99% positive reviews (94)
• 2732 students
• 5 units
• 17 lessons (2h 49m)
• 7 downloads

• Category

  Design, Fashion

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Art Direction, Branding & Identity, Design, Graphic Design, Logo Design, Marketing