• 5 Inspirational Quotes from Logo Design Master Sagi Haviv

    5 Inspirational Quotes from Logo Design Master Sagi Haviv

    We collected some of the best ideas from a talk given by Haviv, who came to Madrid to share his knowledge and career Sagi Haviv is a partner and designer at Chermayeff & Geismar & Haviv, a legendary studio responsible for the design of brands such as Mobil, PBS, NBC, Showtime or National Geographic; Haviv counts the logos for Animal Planet, US Open or Conservation International among his most well-known creations. The designer, one of the most influential names worldwide, spent a few days in Madrid to shoot his next course with Domestika, and took the opportunity to participate in the event Domestika Presents: Sagi Haviv, a design talk at the IED in Madrid. We collected some of the most inspiring phrases from the event, during which Haviv captivated the audience with his experience and knowledge.

  • Challenge: Draw Marina Abramovic in 10 Minutes

    Challenge: Draw Marina Abramovic in 10 Minutes

    Artist and course teacher, José Rosero, accepts Domestika’s challenge José Rosero (@rosero) has faced many challenges over the course of his career; he is a renowned illustrator who has had work published in various magazines, newspapers and other publications. He is also the director of CasaTinta (Bogotá), a space dedicated to illustration and visual arts. The task we challenged him to was just another excuse to pull out all the stops. Will he manage to draw the famous conceptual artist Marina Abramović in 10 minutes? In 5 minutes? In 1 minute? Find out by clicking on the following video:

  • How to Install New Brushes in Adobe Photoshop

    How to Install New Brushes in Adobe Photoshop

    Here, we explain how to install new brushes in Adobe Photoshop so that you can expand your collection Photoshop is the go-to program for editing images, given its wide range of tools and options for improving and adding effects to your photos. That said, it is also among the most popular software tools for digital illustration. The Brush is perhaps Photoshop’s most useful and versatile tool. While the program offers a great range of default options, once you discover that you can load and create personalized brushes, the possibilities become endless. This means you can expand your library with more options, different thicknesses, brushstrokes, tips, opacities, and even textures–your drawing options are infinite. Installing new brushes in Adobe Photoshop is extremely easy. Here we explain how it works, step by step:

  • What Does Each Color Mean in Cinema?
    Film & Video

    What Does Each Color Mean in Cinema?

    Find out what emotions are provoked by each of the colors most used in your favorite films, and apply them to your projects Cinema acts upon us in ways that are both conscious and unconscious: art direction and subsequent color grading, for example, are used to construct a universe of a particular color, related to the theme and intentions of the film. Because, yes, each color awakens very different feelings in us, whether we realize it or not. So, with the help of photographer Nay Jiménez (@nayjimenez), we propose a selection of colors and their respective meanings, so that you can apply them when analyzing your favorite films or take them into account for your own audiovisual projects. Ah! And don't forget: in this case, we're talking about movies... but the different psychological effects that all these colors generate are not limited to the cinema, but are found in all visual arts for thousands of years. This set of emotions can also be applied to disciplines ranging from painting to embroidery, to interior design or branding. Red Traditionally, red has been associated with intense and uncontrollable feelings: love and romantic passion, violence, danger, rage or ambition for power are themes that are often associated with this color. In general, as we see, it is related to the forbidden, the controversial, the sexual... so it will be very present in violent or passionate stories, romantic or otherwise.

  • Domestika Creatives: Zach Lieberman
    3D & Animation

    Domestika Creatives: Zach Lieberman

    We caught up with the American digital artist who has a passion for finding poetry using technology Art = non-stop investigation. This is one of Zach Lieberman’s mantras. The creative and educator has spent the last twenty years playing with code to create new interactive experiences; and experimenting with animation, 3D, and tools for creative collaboration. Known for such projects as his Daily Sketches or the open source tool openFrameworks, Lieberman invited us into his New York studio. Join us and watch the video here:

  • 10 designers and 3D artists you should know
    3D & Animation

    10 designers and 3D artists you should know

    We asked the Domestika community in Instagram who are their favorite 3D designers We asked our community who were their favorite 3D artists and designers. Here are the character creators, VFX specialists, animators, surreal artists and even toy designers that we all admire. Mikefly (@mikefly) Popular cultural references, TV characters and carefully modeled objects abound in Mikefly's work. Senior Designer at the Mexican creative studio La Sociedad, his personal style exudes charm and playfulness in equal parts.

  • Illustration Tutorial: How to Draw Facial Details

    Illustration Tutorial: How to Draw Facial Details

    Learn these techniques to add detail and realism to your illustrated portraits with José Rosero Realistic portraiture is returned to time and again throughout art history. It may be intimidating at first but you can learn how to do it, little by little, starting with some basic concepts that will allow your drawings to become progressively more complex. José Rosero (@rosero), visual artist and teacher, is an expert in portraiture with techniques ranging from pencil to quill to Indian ink. He knows better than most how to draw all the accents of a face. In the following video tutorial, he reviews some of the most common facial features, so you can learn how to draw them from scratch:

  • What is Screen-printing and What Materials Do I Need?

    What is Screen-printing and What Materials Do I Need?

    Discover what tools and materials you need to make your own screen and start printing your designs at home. The word “serigraphy” (also known as screen-printing) comes from the Latin word for “silk”, sericum, and the Greek word for “to write” or “to draw,” graphé. It’s a technique that enables you to print a design onto fabric using ink and a mesh screen. You can reproduce this design onto different surfaces without losing any quality. While this artisanal process is usually carried out in specialist workshops, the truth is that anyone can make their own screen; screen-printing is a technique that is simple enough for you to try at home. All you need are a few basic materials. Here, we explain how:

  • What is a brand?

    What is a brand?

    It is a basic concept but it can also be confusing. Here you'll learn, finally, how to use the term "brand" correctly There is a lot of confusion surrounding terms like logo, brand image, isotype or branding. That's why many prefer to use "brand" as a generic concept that encompasses everything. But what exactly is a brand and what does it represent? Christian Pacheco (@kimbal) helps us better understand this concept to start using the correct term in each case.

  • The Story of Logos II: From Coca-Cola to MTV

    The Story of Logos II: From Coca-Cola to MTV

    What do the most recognizable logos of the 20th century have in common? Find out in the second part of “The Story of Logos” After learning about how logos have been a part of our world for longer than we previously thought, in part two of “The Story of Logos”, we focus on the development of the discipline–from its origins at the end of the 19th century to the present day. Find out more in the following video:

  • How To Make Your Own Snapchat Filter

    How To Make Your Own Snapchat Filter

    Download Domestika's Snapchat filter and discover how to create a filter from scratch with Lens Studio and the advice of designer Pau Jimenez Halfway through her architecture degree, Spanish designer Pau Jiménez realized that she was fascinated by the world of virtual design. That was the beginning of her career creating artistic filters for social networks such as Instagram or Snapchat, a self-taught path that has earned her her place among Snapchat's Official Lens Creators, an international group of outstanding filter creators. We asked her if she would like to pay tribute to Domestika in her own way, by creating a custom filter for Snapchat. Pau agreed and shared with us all the necessary steps to build a filter in Lens Studio. In this article, she will guide you through step by step, so that you can create your own custom Snapchat filter from scratch. Although, with practice, it's a skill within everyone's reach, being able to operate 3D or 2D element creation programs is essential, since that is what we’ll be using to create the materials with which we'll later build the filter in Lens Studio.

  • Domestika Maestros: Paula Scher

    Domestika Maestros: Paula Scher

    We talked to graphic designer, artist and one of the biggest names in modern branding, Paula Scher Her talent lies behind some of the most important brands in the world; she created the sleek and sharp Windows 8 logo, as well as the visual identities of MoMa and the New York Public Theater. Paula Scher (Washington D. C., 1948) is one of the most influential designers of the last few decades, with a style that continues to captivate clients and the public project after project. The first woman to become a partner in the legendary design agency Pentagram, Scher has broken barriers not only because of her striking graphic solutions, but also because of how she has transformed how the work of designers is seen. We talked to her about her extraordinary career, some of her most important projects, and the pursuit of excellence in every job she undertakes.

  • The Story of Logos I: Learn About the First-ever Logo

    The Story of Logos I: Learn About the First-ever Logo

    Discover how two thousand years of history have influenced the most recognizable logos today, in part one of “The Story of Logos” The omnipresence of brands has come to define both the 20th and 21st centuries. Decades ago, brands began to creep into our public life and, now, thanks to the evolution of digital technology, they invade every corner of our private life. Each one has its own visual identity: its logo. But why do some logos have so much more of an impact on us? What was the “first” logo in history? Does this question even really make sense? Discover the answer in the following video–part one of The Story of Logos–which focuses on the “prehistory” and origins of this form of graphic communication.

  • The 10 Most Inspiring and Creative Books

    The 10 Most Inspiring and Creative Books

    We asked the Domestika community what books inspire them most and boost their creativity Books have always been a great tool for creation. Not only because of the knowledge they contain, but for their ability to spark creativity. That is why, through Domestika's Instagram profile, we asked the community what their favorite books are when they seek inspiration. Here are 10 of them, ranging from artistic compilations, to stories about personal experiences or comics:

  • Where to Download 3D Objects for Free
    3D & Animation

    Where to Download 3D Objects for Free

    3D illustration and design expert Zigor reveals a few of his favorite sites to download material for limitless 3D projects 3D has become a crucial model for digital production, whether that’s in 3D printing, animation, video games, architecture or industrial design. Below are a few of the best platforms for finding 3D objects online, recommended by designer and illustrator Zigor Samaniego (@zigor), for anyone starting out in the professional world of 3D needing resources to realize renders when working on Cinema 4D. Thingiverse Considered to be the largest community of 3D printers in the world, Thingiverse is a free website where users share all kinds of digital material and anyone can generate new material on it and then print it in 3D. The site has a repository of more than 1.4 million 3D models created by its community and the designs are regulated by Creative Commons licenses. In addition, all objects have a description and instructions on how to print them.

  • Exercises for Working with Volume in Photoshop
    Pro Illustration

    Exercises for Working with Volume in Photoshop

    Gemma Román gives you the secrets to testing the opacity and flow of Photoshop brushes and improving volume. Photoshop has become a tool that’s very helpful for digital illustrators thanks to the amount of options that it offers and their potential. One of digital artists’ favorite tools within the program, are its brushes. Although the default brushes might seem somewhat basic, they have incredible potential. Gemma Román (@gemmaroman) shows us a clear example of this in this series of exercises for working on depth, color and shadow through flow and opacity with Photoshop brushes. By observing the global value of the brushes and how they behave, you can study the parameters that you need to keep in mind to create gradients in your illustrations that will make them infinitely more interesting and give your work a professional finish.

  • Origami for Beginners: Materials and Basic Folding Techniques

    Origami for Beginners: Materials and Basic Folding Techniques

    Discover the basic materials and folds to get started in this ancient technique with endless possibilities This traditional and peaceful Japanese art is directly linked to the Japanese mentality regarding reconciliation between countries at the end of World War II. Origami is the art of folding paper without using scissors or glue to obtain figures of various shapes, many of which could be considered sculptures. “We associate origami with a children's game but it is also a contemporary design technique that inspires functional and decorative products in fashion, furniture, architecture or jewelry", explains Estela Moreno (@cartoncita), an artist that excels at giving modern touches to traditional artisanal techniques. Estela Moreno shares with Domestika some of the secrets that you should keep in mind when you start out in this ancient art: from the most appropriate materials to basic folding techniques that will help you start building complex creations in paper, like the great masters do.

  • The Best Graphic Tablets of CES 2020

    The Best Graphic Tablets of CES 2020

    From affordable options without screens to futuristic computers, these are the tools creatives will use in 2020. The Consumer Electronics Show (CES) is one of the largest and arguably the most relevant tech shows on Earth. It’s a week-long trade show where most of the high-tech devices we will see in stores during 2020 are announced. Graphic tablets, an invaluable tool for artists and designers, are not an exception and this year's show left four devices that promise to transform the way we work, allowing us to draw faster and with more precision. Let's take a look at them.

  • Typographic Anatomy: the Different Parts of a Letter
    Typography, Calligraphy and Lettering

    Typographic Anatomy: the Different Parts of a Letter

    Learn the correct terms for the different parts of a letter and familiarize yourself with its anatomy to better work with them Although letters are part of our daily lives and we see them written in millions of ways, with different typefaces and shapes, there are many of us who do not really know their anatomy. Learning to name each of its parts correctly is just one of the things that we must consider if we want to work with them.

  • The 5 Best Animated Shorts Nominated At This Year’s Oscars
    Film & Video

    The 5 Best Animated Shorts Nominated At This Year’s Oscars

    Some of the best animated shorts of the past year are just a click away The Oscars may be the world’s most famous awards show but there are still some categories that most people tend to miss, despite the considerable talent on show. One such category is Best Animated Short Film, which in this edition includes a range of extraordinary works animated in 2D, 3D or stop motion. Most of them are available for free viewing on the Internet: you will find all of them in this list. 1. Kitbull, directed by Rosana Sullivan To calm its fans and give its most talented employees a chance to shine, last year Pixar launched Sparkshorts, a program of animated short films that premiered on YouTube throughout 2019, all developed within the company but never shown in movie theaters. One of them is Kitbull, the story of the unlikely friendship between a dog and a cat, which combines 2D and 3D techniques to great effect.

  • What is a 3D Rendering?
    3D & Animation

    What is a 3D Rendering?

    You may have heard the word render a thousand times, but you might still not know what it means exactly. Here, you'll find the answer. In general terms, rendering for a 3D and CG job, also known as 3D rendering, is the process of reproducing an image based on three-dimensional data stored in a computer. This takes raw information from a 3D scene (polygons, materials, textures and lighting) and calculates a final result, which is known as "output" and is usually a single image or a series of compiled images. A rendering can simulate realistic lighting, shadows, atmosphere, color, texture and optical effects such as light refraction or blur seen on moving objects. It may also not be realistic at all, made to transform the output into something that looks like a painting or an abstract image. What is a 3D rendering used for? 3D renderings give audiovisual creators new possibilities. It allows videos to be made without having to record real locations or objects. Industrial designers use them to simulate specific situations and use cases. For architects, they are a powerful way to visualize buildings, complexes, houses or even to recreate ancient structures. Advertisers and graphic designers use them to get more striking results. They are also used in video games, digital art, medicine or even in gastronomy, to offer more immersive experiences.

  • Creative Ways to Reduce Climate Change

    Creative Ways to Reduce Climate Change

    We asked creative experts how we can continue to create while reducing our impact on the environment While the climate crisis has been at the center of international politics for years, it could be said that it is at its most crucial moment. It is an issue that increasingly dominates more headlines, brings together mass protests around the world, and fuels grassroots movements that hope to implement measures and put a stop to the catastrophic consequences that we’ve been told will occur, should things continue as they currently are. Climate change is a global issue that affects the whole planet, and while it is difficult to unify every voice around the world with regards to how (or if) we should try to solve it, there are many steps we can take as individuals–in our creative pursuits as well–that will help to reduce our impact and reduce the problem. To learn more about what we can do, we reached out to several creatives to discover how to be more environmentally conscious when it comes to designing, working, and creating. We are the most invasive species to have walked this planet, and now it’s time to show some gratitude and speak up. It’s time for human beings to contribute and be part of a whole, and not just see everything as theirs for the taking. Pablo Salvaje.

  • 5 Amazing Sites With Quality Stock Images

    5 Amazing Sites With Quality Stock Images

    Mercedes Valgañón shares her favorite websites for downloading free stock images Pinterest is one of the best social media platforms for visual content. If you want to use it to boost sales–using the tools offered to those with Pinterest business accounts–you will need to find strong images that stand out from the sea of visual content and attract potential customers. To help you find the best photographs (that are also free!) for your art and design projects, graphic designer, illustrator, and community manager Mercedes Valgañón (@heymercedes)–who is also an expert in promoting brands and boosting sales using Pinterest–shares a list of her favorite websites offering free stock images. 1. Unsplash Founded in 2013 as a small Tumblr blog, Unsplash is a website offering free image downloads, which has also become one of the most important visual communities in its industry. A source of inspiration for thousands of designers and artists from around the world, it allows you to download high-quality stock images for free in exchange for crediting the author when you use them.

  • How to Create a Pencil-effect Brush for Sketching in Photoshop

    How to Create a Pencil-effect Brush for Sketching in Photoshop

    We explain, step-by-step, how to create a graphite pencil brush for sketching in Adobe Photoshop Sketching is an essential part of the design process. Transferring your first idea to paper enables you to get a first glimpse of what will become the final work; make changes; and remove and redo parts of your design, illustration, artwork, or architecture plan. Every creative process related to drawing includes this essential step. With digital production booming, paper is almost becoming redundant, which is why professionals such as Mercedes deBellard (@mercedes_debellard) create ways to work in Photoshop using traditional processes. Mercedes is an illustrator with a passion for colored pencils who has developed a technique for creating digital textures that mimic traditional pencils. Here she explains how to create a brush in Photoshop that mimics the texture of a graphite pencil so that you can use it to sketch digitally:

  • Free Download: Pencil Package to Illustrate Your Next Photoshop Portrait

    Free Download: Pencil Package to Illustrate Your Next Photoshop Portrait

    Illustrator Oscar Giménez shares a set of pencils with the Domestika community that will improve your Photoshop portraits considerably With 13 years of experience in illustration, Oscar Giménez (@oscargimenez) is passionate about music and the world of graphics; he combines these areas in his work, playing with different elements so that each of his pieces stand out. In recent years, he has specialized in portraiture in his personal project for concert illustrations compiled in the book Sold Out. He also often contributes to Yorokobu Magazine’s biweekly 'Rock n' Draw’ section in which he creates music-inspired portraits. He takes the essence of his characters from photos and other references and then transforms them into something totally different. His talent has secured him clients like Adobe, Playboy, Universal Music, Rolling Stone and Audi, and he has done everything from press pictures, TV and advertising, to murals, book and album covers, and posters.

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