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  • What Is Editorial Illustration and How Can I Launch My Career as an Editorial Illustrator?
    Illustration

    What Is Editorial Illustration and How Can I Launch My Career as an Editorial Illustrator?

    Learn the key design principles to get started in this branch of illustration Editorial illustration consists of analyzing and interpreting texts to create images that enrich and complement said texts. We have all seen illustrations in printed publications, and even now, there’s still a high demand for illustrators and designers in the digital era. Learn more about the history of editorial illustration, its basic principles, and what it takes to start working in this creative discipline.

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  • What Is an SEO Copywriter and What Is SEO Copywriting?
    Marketing

    What Is an SEO Copywriter and What Is SEO Copywriting?

    Discover how words have the power to improve a website’s ranking The written word is a key tool for developing any brand. Every business needs to use text to present itself to the world, to connect with potential customers, and strengthen its relationships with users. Copywriters are content creators who write words and messages for media platforms and brands and speak directly to clients and customers.

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  • What Is a Design System and How Can I Use One in My Digital Projects?
    Web & App Design

    What Is a Design System and How Can I Use One in My Digital Projects?

    Find out how you can use design systems to develop online products If you work in web development or the creation of digital products–such as apps, websites, portals, or digital services–design systems are a set of principles that will help you develop your project in a comprehensive and efficient way. Find out what a design system is and how you can start using one right away. What is a design system? A design system refers to the processes used to decide which elements will be included in a system during the planning and construction stages of a digital project. These elements include the structure, modules, components, interface type, design, and usability of the website or app you are building. A design system looks at a digital product as a whole and understands how all of the different elements interact. You can think of it as architecture for a digital product.

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  • What is Film Casting?
    Teacher Film & Video

    What is Film Casting?

    Discover the origins of casting and why it’s such an important part of film production, with Luci Lenox Casting is a fundamental element for any film project, whether you’re producing a short or a feature length film. In fact, many directors say that 90% of the work of directing actors comes down to casting. Luci Lenox (@lucilenox) is an international casting director with over twenty years of experience, and she’s worked with clients such as Netflix, Disney, and Paramount to help bring their projects to life. In this video, she explains what casting is, the crucial role it plays in every film project, and what makes for a successful casting director.

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  • What Is Japandi Style in Interior Design?
    Design

    What Is Japandi Style in Interior Design?

    Learn about this minimalist interior design trend mixing Scandinavian and Japanese styles Also known as Japanordic or Scandenese, this aesthetic mixes Scandinavian coziness and traditional Japanese elegance. Japan and Scandinavia are on opposite sides of the world but have a lot in common in the simplicity of décor and understated style. The notions of ‘hygge’ (the Scandi homely feeling of coziness) and 'wabi-sabi' (the Japanese quest for finding beauty in imperfection) are a perfect foundation on which to build calm and stress-free living spaces.

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  • What Is Pop Art and How Did It Revolutionize the Art World?
    Art

    What Is Pop Art and How Did It Revolutionize the Art World?

    Discover the art movement that flourished in the 1960s Today, we recognize both the artistic and commercial value of works by Andy Warhol, Roy Lichtenstein, and David Hockney. In November 2013, Warhol’s serigraph, Silver Car Crash (Double Disaster), sold for $105 million, setting a new record for the artist’s work. Warhol is considered one of the fathers of the Pop Art movement. Lichtenstein’s Masterpiece was auctioned for an even higher price in 2017: $165 million. While these pieces have been auctioned for millions of dollars in the 21st century, this movement has not always been held in such high regard. When Pop Art first emerged, critics described it as vulgar, sensationalist, and "a joke." Intrigued to learn more about its history? In this article, we will delve into the story of a movement that not only revolutionized the art world in the 50s and 60s, but raised questions about the true meaning of art in an ever-changing world.

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  • What Is UX Research and What Is Its Relevance In Web Design?
    Web & App Design

    What Is UX Research and What Is Its Relevance In Web Design?

    Learn about user experience research and how it helps you understand how to design the products that you need to build User experience, commonly abbreviated as UX, is the design process behind every relevant experience we encounter. From shopping online to driving a car, a carefully considered experience can be the difference between a happy user or one that will never use the product in question again. But, how do UX designers come up with the experiences that feel right and connect with their audience? That's where UX research comes into play. UX research helps identify problems early and allows designers to create experiences that let users easily navigate even the most innovative digital technologies. Below, UX and UI designer Patricia Reiners (@ux_patricia) shares with us an overview of the main concepts involved in UX research.

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  • What Is Watercolor Painting, and What Materials Do You Need to Start?
    Illustration

    What Is Watercolor Painting, and What Materials Do You Need to Start?

    Peek into the fascinating world of watercolor and learn about pigments and techniques from scratch Watercolor painting is an ancient technique used to apply color onto paper or cardboard using pigments soluble in water. The technique is based on the overlapping of transparent layers while using the white of the paper to achieve touches of light and effects. Tones in watercolor are achieved by adding or removing water using brushes, sponges, and cloth. Starting in watercolor is simple; however, the results that can be achieved with this painting technique can be as complex and rich as the history of this art. Find out some of the things you need to know if you are interested in watercolor.

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  • What is Calligraphy and What Materials Do I Need to Get Started?
    Typography, Calligraphy and Lettering

    What is Calligraphy and What Materials Do I Need to Get Started?

    Know the fundamentals of this creative discipline and express your love for handwriting If you are passionate about letters, maybe a calligraphy artist has caught your attention. On social media, we see captivating videos of creatives creating beautiful compositions in which written messages transcend on paper. If you too want to learn this beautiful art, you've come to the right place! Discover some basic calligraphy concepts and the materials you need to start practicing right now.

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  • What Are Scrapbooks and What Are The Different Types?
    Craft

    What Are Scrapbooks and What Are The Different Types?

    Learn about scrapbooking and how to use this creative tool to preserve memories and tell a story “Life is all memory, except for the present moment that goes by you so quick you hardly catch it going.” The words of American playwright Tennessee Williams perhaps explain why scrapbooking, the art of creating scrapbooks, has become so popular. But what exactly is a scrapbook? Discover below.

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  • Photoshop vs. Lightroom: Which is Best?
    Photography

    Photoshop vs. Lightroom: Which is Best?

    Discover the pros and cons of working with these popular photo editing programs and work out which is most suitable for you There are two very popular programs across the globe that are designed specifically for image editing: Adobe Photoshop and Adobe Lightroom. At first glance, these two programs may seem very similar since they both allow you to edit photographs, but the truth is that each one has been designed for a different purpose and will shape your post-production workflow differently. In a nutshell, Photoshop can be likened to a digital darkroom, which you can use to make detailed adjustments to any kind of image. Adobe Lightroom, however, is more similar to a complete photo studio, as it imports, organizes, edits, and exports photographs. Understanding what makes them similar, as well as different, will help you make the right decision when selecting the software most suited to your needs:

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  • What is Copywriting?
    Writing

    What is Copywriting?

    Find out about copywriting and discover its infinite possibilities with creative director and copywriter Erica Igue

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  • What Is and How To Use the Rule of Thirds When Taking a Photograph
    Photography

    What Is and How To Use the Rule of Thirds When Taking a Photograph

    Create photographs that are more visually appealing with this framing technique The rule of thirds is a framing technique for creating a well-balanced composition across different disciplines: design, painting, illustration, cinematography, and photography. Today, we are focusing on how this golden rule is applied when creating a photograph. While centering your subject might seem like the natural thing to do, the rule of thirds tells us to suppress this instinct and follow this popular theory to create a photograph that’s more interesting and visually appealing.

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  • What is Branded Content?
    Writing

    What is Branded Content?

    "Branded content is not a format, but a new way of thinking", explains Carla González Over the last couple of days, you have almost certainly come across, and interacted with, branded content, probably even without realizing it. You have also heard this term before and maybe wondered what it is. So we asked Carla González (@carlagoon), a digital copywriter specializing in this type of content, to explain the origin, some examples, and the future of branded content.

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  • What is Macramé?
    Craft

    What is Macramé?

    Learn about the origins of this knotting technique Macramé is a craft that has only gotten more popular thanks to its Instagram-friendly aesthetic and how easy it is to use to decorate and add personality to our homes. Discover more about the origins of this technique and how you can start knotting beautiful pieces yourself.

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  • What is a Concept Artist?
    Teacher 3D & Animation

    What is a Concept Artist?

    Nacho Yagüe, art director for Gameloft, explains what a concept artist is Creating settings, scenes, and environments is an essential part of developing any game. Nacho Yagüe is an art director and concept artist who has worked on Ubisoft games such as Assassins Creed: Unity, Watch Dogs 2, and Splinter Cell: Blacklist. He is an expert in designing levels, textures, and animations for video game concept art. To help us to better understand what this profession entails, Nacho explains a concept artist’s role in the video game industry. He also shares some examples that will give you a better idea of the type of work they produce and where they fit in the production process for developing a new video game.

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  • Copywriting vs. Content Writing
    Writing

    Copywriting vs. Content Writing

    Learn some of the key differences between these often confused terms The roles of a copywriter and that of a content writer are often confused. Both figures are equally important in building a brand or product. We have gathered information from Domestika experts to define these two marketing processes and understand their main differences. They may be different, but both aim to connect with customers by using important messages about a particular brand. The common part of these two disciplines is the word writing, and indeed they both exist to tell a story about a brand or a service. However, their style, purpose, and strategy deployment are quite far apart. Let’s see in detail what their differences are.

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  • What Is Ikebana?
    Craft

    What Is Ikebana?

    Discover the ancestral Japanese art of arranging flowers and the best-known styles Ikebana, also known as Kado, is an art form that uses floral arrangements as a medium, following pre-established rules and symbolism. In Japanese, the term means both "to give life to the flowers" and "floral arrangement". The other denomination, Kado, means "the path of flowers."

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  • What Is the Color Wheel?
    Design

    What Is the Color Wheel?

    You've probably heard a lot about this tool, but what exactly is the color wheel, and how does it work? The color wheel is an important tool to get to grips with when you begin a visual art. To put it simply: if colors were words, the color wheel would be the alphabet–it’s what you need to speak this language well.

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  • What Is Photogrammetry?
    3D & Animation

    What Is Photogrammetry?

    Discover more about this 3D creation technique and how it is applied to video games, VFX, and more We are living in a technological era in which humans are able to generate 3D objects and environments that are difficult to distinguish from reality, demonstrated by the most cutting-edge video games and movies. This is done using different methods, and photogrammetry is one of the most common and most interesting of them. To help you get to grips with this technique, which is often used in the VFX and video games’ industries, here are the essential points you should know according to 3D artist David Chumilla (@amnoon), who has worked on projects like Forza Horizon 3, Need for Speed: Heat, and Call of Duty: Black Ops IV.

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  • What Is Embroidery and What Are the Main Types of Embroidery?
    Craft

    What Is Embroidery and What Are the Main Types of Embroidery?

    Learn about the infinite possibilities of this technique If we wanted to define it in the simplest way, we could say that embroidery is a technique that consists of using a needle and thread to decorate fabric. However, there is so much more to be said about this technique, which is enjoying something of a renaissance right now. What was once written off as an insignificant craft activity, embroidery is now recognized as its own art form. Learn more about this exciting activity, which you can start practicing right away.

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  • What Is Going on in the World of Social Media?
    Marketing

    What Is Going on in the World of Social Media?

    Learn how to improve customer relations through community management with Hana Klokner Hana Klokner (@hanajayklokner) is a social media marketing specialist who has provided training for clients such as Amazon, the United Nations, GLH Hotels, among others. She lectures on digital marketing, social media marketing, and branding at the University of the Arts London and Istituto Marangoni. Not all companies are passionate about social media; however, by embracing this side of the market, you will achieve visibility and reach new clients or customers. In her Domestika course, Hana helps you build a community management strategy and establish relationships with your followers, customers, or partners using popular social media platforms. Help your brand resonate with your audience and generate engaging conversations around your product.

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  • What is Architectural Illustration?
    Illustration

    What is Architectural Illustration?

    Discover more about this specialized branch of illustration Architect and architectural illustrator Héctor López (@_thearchitector) says that “architectural illustration is the visual representation of an object that can be as small as a construction detail or as big as an entire building or block of buildings.” Humans have created visual representations of architectural objects for thousands of years. According to Héctor, the earliest known example of an architectural plan dates back to 2200 BC. It’s part of a statue of Gudea, who ruled the state of Lagash in Southern Mesopotamia c. 2144–2124 BC. The statue, titled “Architect with a Plan,” features Gudea sitting with a tablet on his lap, which shows the floor plan of a temple. During and following the Roman Empire, more and more examples of architectural illustration that were more fitting with the discipline we know today began to appear.

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  • What is Crochet?
    Craft

    What is Crochet?

    Learn about the origins of this artisan technique Not long ago, crochet was considered old-fashioned and unattractive. However, like many other crafts, this fiber art technique has recently been given a modern spin and thus a second life. Discover the types of personalized pieces you can create armed with thread and a crochet hook, such as clothing, accessories, toys, and decorations.

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  • What is SketchUp?
    Architecture & Space

    What is SketchUp?

    Learn how to use SketchUp–a program for architects and interior designers–and discover what it’s for with Alexandra Proaño SketchUp is a 3D modeling program, which is mainly used in the fields of architecture and interior design. However, it also has many other uses. Alexandra Proaño (@alexandra_proano), an architect and 3D artist specializing in architectural rendering or visualization, talks us through using SketchUp and explains its main uses. Discover more in the following video:

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  • What is Documentary Photography?
    Photography

    What is Documentary Photography?

    This artistic discipline, different to photojournalism, captures real scenes in the unique style of the photographer Photography lovers have been transported to far-away corners of Brazil by Sebastião Salgado’s photos. They have roamed the streets of Paris through the eyes of Robert Doisneau. Documentary photography freezes conflicts, stories, and scenes in time, yet using a more artistic and authorial approach than, say, photojournalism.

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  • What is Light Painting Photography?
    Photography

    What is Light Painting Photography?

    Visual artist and photographer Cristias Rosas introduces you to the technique of "painting" with light There are different methods to achieve unique effects in artistic photography that allow images to go beyond what the camera can capture. These methods allow creators to express their emotions and communicate more subtle messages to their audience. Often, they also produce more striking images. One of those methods is light painting. Visual artist and photographer Cristias Rosas (@cristias_rosas), who has explored the expression of metaphors through his images in artistic photography, explains what it is and how to apply it to your pictures.

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  • What is Creative Block and How to Overcome It?
    Design

    What is Creative Block and How to Overcome It?

    Learn more about creative block with useful advice from experts Even the most creative of minds and the most experienced professionals will, at some point, fall victim to creative block. It’s that feeling that you’ve run out of ideas, you’re incapable of producing work, or that you are unable to access your creativity. Creative block affects musicians and painters as much as it can affect writers and photographers, or anyone else putting out creative work. If we’re not careful, a creative block can result in a catch-22: feeling uninspired and unable to create can negatively impact one's self-confidence, which causes the person to feel even less inspired and less able to create. As Sylvia Plath famously said, “The worst enemy to creativity is self-doubt.” Therefore, it’s important to familiarize oneself with the different tools and techniques available that will help you to combat your fear and get your creative juices flowing. In this blog post, several of Domestika's teachers–from professional writers to top photographers–share their advice. Practice, practice, and more practice Scriptwriter, storyteller, and teacher Alberto Chimal (@albertochimal) says that the best way to overcome a creative block is “practice, practice, and more practice.” If you’re lacking original ideas, pay attention to the world around you and something is sure to spark your imagination. “Inspiration never comes quickly nor when you’re sat at your desk. It could be an anecdote you hear or a news story. It could be a place you discover or an attractive scene you happen across.”

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