• 7 Must-Read Branding Books for 2021
    Marketing

    7 Must-Read Branding Books for 2021

    Discover everything you need to know about creating a successful brand identity with this must-read booklist A strong and impactful brand identity makes you stand out from the crowd and is key to connecting with your audience, so getting it right is absolutely essential. Designer, Creative Director, and branding expert Michael Johnson (@michael_johnson) is the founder of Johnson Banks, a world-renowned design consultancy that specializes in branding and visual identity. He has spent over 30 years working on leading branding projects with top clients in the cultural, government, and charity sectors, including Action Against Hunger, the UN Climate Change Conference, and the Royal Academy of Music.

  • 50 Excel Shortcuts for Marketing Professionals
    Marketing

    50 Excel Shortcuts for Marketing Professionals

    Discover the Excel shortcuts that all marketing professionals should know Marketing professionals tend to work with lots of different applications and programs, all at the same time. Often, they are the first to test newly launched products in their sector. However, no matter how many years go by, there is one program that will always be a pillar of the marketing world: Microsoft Excel. Developed by Microsoft, Excel is part of their Office package that includes other programs such as Word and PowerPoint.

  • 13 Free Essential Tutorials for Mastering Social Media
    Marketing

    13 Free Essential Tutorials for Mastering Social Media

    Take your social media profiles to the next level with these expert tips and resources Social Media platforms have become such a big part of our lives. Since social media emerged, it has changed the way we communicate and consume content, giving us the power to impact trends and broadcast information. New features are constantly being launched to enrich our experiences as users. The growth of social media is unstoppable. However, if social networks are continuing to expand, are users finding it easier to face new challenges: Is it easy to get increased engagement? Gain more followers? Can I improve my photos? Should I explore what options TikTok has to offer?

  • 5 Interesting Facts You Didn't Know About TikTok
    Marketing

    5 Interesting Facts You Didn't Know About TikTok

    Discover 5 interesting facts about the viral social media platform From viral dances and creative challenges to dueted videos and memes, in only a few years TikTok has become a household name, serving up a steady stream of viral videos with some of its top creators earning millions of dollars. To get an idea of just how popular the app has become, TikTok, spelled with and without a space, is the third most common search query on Youtube. But even if you spend hours at a time on the app, there’s always more to discover. Like, do you know the secret to making a successful TikTok? Or how can you use the app to make money? Or how are viral trends sparking larger social change? Discover those answers and more in this video.

  • Basic Mac Shortcuts for Creatives
    Marketing

    Basic Mac Shortcuts for Creatives

    Learn 165 basic shortcuts to speed up your work on the Mac and earn time for your creative projects Shortcuts are indispensable for speeding up your workflow. You can press a few keys and achieve the same action for what you’d normally need a mouse, a trackpad, or another external device. Keep these shortcuts at hand or, even better, memorize them to carry out tasks speedily and efficiently. See below the main Mac shortcuts.

  • 5 Tips for Writing the Perfect Cover Letter
    Pro Marketing

    5 Tips for Writing the Perfect Cover Letter

    Get expert advice and discover how to write an effective cover letter Raquel Marín Álvarez (@lalolagrafica) is an expert in writing and transmitting clear graphic messages. With a degree in humanities and graphic design, as well as a master's in advanced typography from the Autonomous University of Barcelona, she began working for different studios and publishing houses after completing her studies. In 2009, Raquel founded Lalolagráfica, a studio specializing in editorial design. She currently gives lectures and workshops on typography in art schools, universities, and anywhere else where people are keen to learn about conveying ideas with clarity. She is the author of the book Orthotypography for Designers and writes articles for different publications. She also teaches communication and language courses giving tips on how to write professionally.

  • Why Are YouTube ASMR Videos So Successful?
    Marketing

    Why Are YouTube ASMR Videos So Successful?

    Discover the secret of these sound-based videos that have been trending over the last few years We associate YouTube with visually-oriented content, but sound-oriented videos have been growing exponentially within the platform. ASMR videos, in particular, have increased viewers’ numbers by an average of 200% per year over the last five years. ASMR videos aim to induce relaxing, and at times sedating sensations on the listeners. They achieve this using a series of unusual and surprising means, that it is no exaggeration to define this as one of the most experimental and creative categories on the web. Read on as we show you some of the most successful examples of this genre and explain why they create such a fuss.

  • 10 Key Points to Boost Diversity in Your Creative Process
    Marketing

    10 Key Points to Boost Diversity in Your Creative Process

    "Diversity & Representation" poses critical questions that can help to eradicate bias from your creative processes in 2021 Too often, creative processes are influenced by unconscious bias. When it comes to advertising and marketing, this becomes particularly apparent through choices regarding representation, i.e., showing who consumes or might consume the services and products we sell. The World Federation of Advertisers has created a guide to help us rethink these processes. The guide contains critical questions that marketing experts can use when building a brand campaign or strategy. Below, and in celebration of Pride Month, we take a look at the key questions included in this document titled “Diversity & Representation: Guide to potential areas for bias in the creative process.” 1. A limited view of who your audience and consumers are Brands that reinforce stereotypes have a limited understanding of who their main customers are and fail to question who they should be representing. We’ve seen this with beer brands that, until recently, mainly targeted cismale and heterosexual customers, failing to acknowledge that their products were being consumed by people of all genders, social classes, and sexual orientations. This resulted in underrepresentation in their branding choices, sending messages that, slowly, they began to correct. How can you avoid this perception bias? Ask yourself: Who is your audience? Who is excluded? Are there any underrepresented groups you’re missing?

  • Free Top Tips Guide for Writing Blog Posts
    Marketing

    Free Top Tips Guide for Writing Blog Posts

    Discover top tips for improving your blog content, building a strong community and connecting with your target audience Emma Jane Palin (@emmajanepalin) is an award-winning blogger, writer, interior stylist, and digital marketing specialist. She knows the importance of building a community around your blog and how to best reach out and connect with your target audience. The beauty of a blog is that it’s personal, but for your business, you might not want it to seem as if it’s just you. The real focus when it comes to writing should be about bringing your voice to the forefront. Do you want to be formal or passive, educational or inspiring? Emma has prepared a brilliant guide to help you work through your blog posts methodically.

  • Tips for Creating a Successful Newsletter
    Marketing

    Tips for Creating a Successful Newsletter

    The creator of the popular Spanish newsletter El Club de la Cabaña (The Cabin Club) shares some style tips and good working practices Newsletters, far from being regarded as a dated marketing tool, are now considered as a tool that helps to consolidate communication with your followers, expand a brand’s universe, and even inspire experimental projects. We can learn about many diverse topics, cultural recommendations, intimate diaries, and art critiques by reading them. Eva Morell (@carlayeva)’s, El Club de la Cabaña, is one such interesting newsletter. The content curator and consultant used her passion for cabins and design to create a community of loyal readers: a club of people who are passionate about solitary lifestyles immersed in nature.

  • Free Checklist for Your Email Marketing Strategy
    Marketing

    Free Checklist for Your Email Marketing Strategy

    Do you want to engage with your subscribers and get them excited for what they’ve signed up to? Check out this checklist A welcome email is what your subscribers get sent when they sign up to your emails. It’s an automatic email that can be set up inside your email marketing software. It’s an excellent opportunity to welcome people to your list and engage with your audience. Alice Benham (@alice_benham) is a multi-hyphenate business coach who helps business owners grow their online presence using a value-driven strategy. In her course, she guides you through each step of crafting the ideal online strategy to level up your business for exponential growth.

  • 4 Best E-commerce Platforms for Your Business
    Marketing

    4 Best E-commerce Platforms for Your Business

    Discover the best platforms available for your business with a little help from top experts Choosing the right e-commerce platform to best serve your business requires some basic knowledge of what is on offer. Ellie Rivers (@ellie_rivers) is a London-based e-commerce and digital marketing consultant who has been helping small business owners and major brands develop tailored e-commerce and digital marketing strategies for over twelve years. In her Domestika course, she guides you through creating your own efficient and professional online business and makes some informed recommendations so you can make the right decision. Read on to discover different available options and how you can decide which one is the best for your brand or business.

  • Free SEO Checklist for Optimizing Your Website or Blog
    Marketing

    Free SEO Checklist for Optimizing Your Website or Blog

    Do you want to make your website or blog search engine ready? Check out this checklist and start creating content When creating content for your website, whether it be blog posts or pages, you want to ensure it’s optimized for search engines. Following this checklist will ensure you do that. Alice Benham (@alice_benham) is a multi-hyphenate marketing and business coach who helps business owners grow their online presence using a value-driven strategy. In her course, she guides you through each step of crafting the ideal online strategy to level up your business for exponential growth.

  • Free Guide for Overcoming Writer’s Block
    Marketing

    Free Guide for Overcoming Writer’s Block

    Do you want to overcome writer’s block and never be short of ideas? Check out this guide shared by Shaun Levin Author and creative writing teacher Shaun Levin (@shaun_levin) will tell you that writing needs no preparation, and that there are endless narrative options available to you when writing a story. In creative writing, all you need is a pen or a pencil and paper to get started. You can immediately start writing about the first thing that comes to mind, for example, what you did today, however exciting that may have been.

  • Instagram Tutorial: How to Make the Perfect IG Reels
    Marketing

    Instagram Tutorial: How to Make the Perfect IG Reels

    Learn how to produce creative Instagram Reels from scratch and succeed on social media, with Vix Meldrew Vix Meldrew is an educator specializing in social media and personal branding who helps people and brands build communities using Instagram. Her work as a professional content creator and influencer consultant led her to establish Grow & Glow, a community of creators and founders that empowers others on their brand-building journey. In this tutorial, Vix shares four fundamental tips to create successful IG Reels. Find out more in the video.

  • These Will Be the Most Sought-after Creative Profiles in 2022
    Marketing

    These Will Be the Most Sought-after Creative Profiles in 2022

    The World Economic Forum sheds light on which creative profiles will be most in demand over the next three years The World Economic Forum has published a report entitled Jobs of Tomorrow: Mapping Opportunity in the New Economy, in which it analyzes the professional profiles that will be most sought after in the immediate post-covid future and the skills they require. According to this report, over the next three years, more creative opportunities will emerge across almost every industry. Below, we list the most in-demand profiles across the fastest-growing sectors and explain which tools you will need to improve your CV and secure a promising career.

  • 5 Tips For Dealing with Comments on Social Media
    Marketing

    5 Tips For Dealing with Comments on Social Media

    Expert Hana Klokner shares her top tips for responding to feedback on social media, both the good and the bad Hana Klokner (@hanajayklokner) is an expert in social media marketing and a children’s book author from Slovakia. Hana started out in digital marketing in 2007 when she got a job at the age of 16 working for MacBlog.sk, an online Apple magazine based in Slovakia. During the time that she worked for the company, she wrote around 200 articles about Apple products and discovered her passion for blogging. This fuelled Hana to launch her own “fashion blogazine,” through which she learned all about planning, producing, editing, and promoting content while she was still at school.

  • How to Find a Great Story
    Pro Marketing

    How to Find a Great Story

    Writer Shaun Levin shares his techniques for finding great stories in everyday life Shaun Levin (@shaun_levin) is a writer and creative writing teacher with over twenty years of experience in the creative sector. For the past fifteen years, he has edited literary magazines and short story collections and set up small publishing houses for whom he has designed different publications. He has also created writing maps that help to inspire other writers in whatever situation they find themselves in. According to Shaun, we tend to think that the best stories are somewhere out there, in the world, and that we have to go searching for them. However, over time, he has realized that most of the stories we want to write are already inside us. In other words, we are already carrying special moments around with us that have great narrative potential. But how do we unlock them?

  • The Best Free Sound and Music Libraries for Editing Your Podcast
    Marketing

    The Best Free Sound and Music Libraries for Editing Your Podcast

    Take your podcast to the next level with these 13 royalty-free music and sound effects apps Up there with the script and actual recording, the way you edit your podcast is key. During this process, your choices regarding music and sound effects have the power to make the final result shine, and will help you connect more with your audience. If you've already created your own podcast or are about to record an episode, this list of free and pay-for resources and apps will help you uncover a vast source of royalty-free music and sound effects, presenting you with a range of options when it comes to editing your work and making it sound its best.

  • What is a growth marketing expert, and what do they do?
    Marketing

    What is a growth marketing expert, and what do they do?

    Discover what a growth marketer does and why it is a critical figure in the development of a company All businesses worldwide want to grow, but not many know how to do it, as strange as it may seem. This explains why growth marketing strategies have become increasingly popular recently. Following scientific methods, developing growth strategies, and relying on growth marketers, are fundamental elements to help companies achieve results. What are the skills required to pursue a growth marketing career? How do companies regard the role of a growth marketer? How will this figure evolve over the next few years? We will answer these questions with the help of a marketing expert with ten years of experience as a startup consultant who supports the idea to include growth marketing in your business.

  • Clubhouse: What’s All the Fuss About, and What Does It Offer?
    Marketing

    Clubhouse: What’s All the Fuss About, and What Does It Offer?

    Four experts explain the great potential and opportunities Clubhouse offers creatives, as well as its limitations If you've been surfing the net over the last few weeks, you'll have probably heard about Clubhouse, a new audio-based social network that’s currently overshadowing all other social media platforms. It brings several people interested in talking about the same topic together in a “room” or “small club” as if they were sitting down together at a table in a bar. What makes this platform stand out from other networks is that it doesn’t have an endless feed of content where anyone can participate, interact, or contribute to the debate. The sense of connection is intensified by having more intimate, personal, and meaningful exchanges. The way Clubhouse structures its content consumption makes it possible to exchange ideas and information in much greater depth.