Brand Identity Design
Brand launch
A course by The Negra , Graphic Design and Art Direction studio
About the video: Brand launch
Overview
“We will develop pieces with a specific communication objective. To do this, we will look for supports or interventions that are directly related to and question the user. The idea is that it helps us to generate a particular communication with identity and impact within the conceptual logic of our brand. ”
In this video lesson The Negra addresses the topic: Brand launch, which is part of the Domestika online course: Brand Identity Design. Learn how to create an identity system through graphical and conceptual exploration.
Partial transcription of the video
“So far. we've crafted a brand identity system. At this stage. we'll focus on refining specific elements to maximize the system's potential and enhance engagement. Our aim is to delve deeper into the system. encouraging more interaction and connection with the audience. ensuring it resonates more effectively. We will focus on creating pieces with non-traditional or more modern formats. specifically tailored to the user. Our approach is rooted in conceptual work. ensuring that the necessary operations are implemented seamlessly. This foundation allows for a natural integration of innovative e...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Creative Consulting, Design, Graphic Design, Logo Design
The Negra
A course by The Negra
The Negra is a small visual factory for graphic design and art direction, founded by a team of graphic designers from Buenos Aires, Argentina. Creators of ideas and stories, The Negra helps their clients evolve their brands by using a diverse mix of media and disciplines: from design and creative consultancy to the visual strategy and branding, using graphic projects of animation, illustration or typography, for online and offline media.
Their list of prestigious clients includes MTV, La Nación, Nickelodeon, Comedy Central, Zumba, Expocannabis, and ABRE Cultura, among other self-managed projects.
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- 3,503 students
- 16 lessons (1h 45m)
- 16 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
