Brand Identity Design
Hello!
A course by The Negra , Graphic Design and Art Direction studio
About the video: Hello!
Overview
“We started by telling you a little bit about us, how we met and what led us to start working together and forming The Negra. ”
In this video lesson The Negra addresses the topic: Hello!, which is part of the Domestika online course: Brand Identity Design. Learn how to create an identity system through graphical and conceptual exploration.
Partial transcription of the video
“Hello. welcome to our course. Our team is from Negra. an Argentine design studio focusing on brand identity creation. We formed the studio over 10 years ago while pursuing graphic design studies at the prestigious Faculty of Design within the University of Buenos Aires. a public institution known for being free and Almost instantly. we became friends due to our shared passion for design and numerous common interests. Although we didn't excel academically. we stood out when collaborating on group projects. Our distinct methods of tackling assignments revealed the significant ways in which we...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Creative Consulting, Design, Graphic Design, Logo Design

The Negra
A course by The Negra
The Negra is a small visual factory for graphic design and art direction, founded by a team of graphic designers from Buenos Aires, Argentina. Creators of ideas and stories, The Negra helps their clients evolve their brands by using a diverse mix of media and disciplines: from design and creative consultancy to the visual strategy and branding, using graphic projects of animation, illustration or typography, for online and offline media.
Their list of prestigious clients includes MTV, La Nación, Nickelodeon, Comedy Central, Zumba, Expocannabis, and ABRE Cultura, among other self-managed projects.
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- 16 lessons (1h 45m)
- 16 additional resources (3 files)
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- Audio: Spanish, English, French, Italian, Portuguese
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- Level: Beginner
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