Brand Identity Design

Hello!

A course by The Negra , Graphic Design and Art Direction studio

97% positive reviews (167)

3,464 students

Audio: Spanish

· · · · · · ·

About the video: Hello!

Overview

“We started by telling you a little bit about us, how we met and what led us to start working together and forming The Negra. ”

In this video lesson The Negra addresses the topic: Hello!, which is part of the Domestika online course: Brand Identity Design. Learn how to create an identity system through graphical and conceptual exploration.

Partial transcription of the video

“UNIT 1: Introduction Lesson 1 Hello! Hello, welcome to our course. We are The Negra, an Argentine design studio who specializes in identity. We met 10 years ago studying Graphic Design at the University of Buenos Aires, a public university, free and one of the most recognized in the region. We instantly became friends not only because of our passion for design, but because we also had many similar tastes. We weren't the best students, but when we worked as a group we had a very particular approach to the project and that's how we realized of how we empowered ourselves working together. A da...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Identity Design

Level: Beginner
97% positive reviews (167)
3464 students
5 units
16 lessons (1h 45m)
3 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Creative Consulting, Design, Graphic Design, Logo Design

The Negra

A course by The Negra

Teacher Plus

Graphic Design and Art Direction studio

The Negra is a small visual factory for graphic design and art direction, founded by a team of graphic designers from Buenos Aires, Argentina. Creators of ideas and stories, The Negra helps their clients evolve their brands by using a diverse mix of media and disciplines: from design and creative consultancy to the visual strategy and branding, using graphic projects of animation, illustration or typography, for online and offline media.

Their list of prestigious clients includes MTV, La Nación, Nickelodeon, Comedy Central, Zumba, Expocannabis, and ABRE Cultura, among other self-managed projects.