Brand Identity Design
What is an identity system?
A course by The Negra , Graphic Design and Art Direction studio
About the video: What is an identity system?
Overview
“In this lesson we are going to talk a little bit about what we mean by identity in The Negra. We will also discuss how sometimes a simple idea and conceptual execution can help us achieve powerful and meaningful visual universes. ”
In this video lesson The Negra addresses the topic: What is an identity system?, which is part of the Domestika online course: Brand Identity Design. Learn how to create an identity system through graphical and conceptual exploration.
Partial transcription of the video
“UNIT 2: Context Lesson 1 What is an identity system? Introductions are over. Now we will talk about what we understand in The Negra as a visual identity system and what is our approach when approaching one's design. An identity system is the sum of visual and discursive resources what do the identity of a brand and how this brand communicates with its audience. The logo, the typographic palette, the color palette, the use of visual resources such as "patterns" or icon systems. The idea is to find not only those elements, but the rules that help understand how they interact with each other. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Creative Consulting, Design, Graphic Design, Logo Design
The Negra
A course by The Negra
The Negra is a small visual factory for graphic design and art direction, founded by a team of graphic designers from Buenos Aires, Argentina. Creators of ideas and stories, The Negra helps their clients evolve their brands by using a diverse mix of media and disciplines: from design and creative consultancy to the visual strategy and branding, using graphic projects of animation, illustration or typography, for online and offline media.
Their list of prestigious clients includes MTV, La Nación, Nickelodeon, Comedy Central, Zumba, Expocannabis, and ABRE Cultura, among other self-managed projects.
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- 3,464 students
- 16 lessons (1h 45m)
- 16 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
