Brand Identity Design
What is an identity system?
A course by The Negra , Graphic Design and Art Direction studio
About the video: What is an identity system?
Overview
“In this lesson we are going to talk a little bit about what we mean by identity in The Negra. We will also discuss how sometimes a simple idea and conceptual execution can help us achieve powerful and meaningful visual universes. ”
In this video lesson The Negra addresses the topic: What is an identity system?, which is part of the Domestika online course: Brand Identity Design. Learn how to create an identity system through graphical and conceptual exploration.
Partial transcription of the video
“Well. the introductions are now over. In this unit. we will talk a bit about what we understand in The Negra as a visual identity system and what our approach is when creating one. An identity system is the sum of visual and discursive resources that make up a brand's identity and how this brand communicates with its audience. the logo. typography. color palette. and visual resources like patterns and icon systems. These the core of a brand's visual identity. The goal is to identify not only these elements but also the principles that clarify their interactions. a conceptual standpoint. we'...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Creative Consulting, Design, Graphic Design, Logo Design
The Negra
A course by The Negra
The Negra is a small visual factory for graphic design and art direction, founded by a team of graphic designers from Buenos Aires, Argentina. Creators of ideas and stories, The Negra helps their clients evolve their brands by using a diverse mix of media and disciplines: from design and creative consultancy to the visual strategy and branding, using graphic projects of animation, illustration or typography, for online and offline media.
Their list of prestigious clients includes MTV, La Nación, Nickelodeon, Comedy Central, Zumba, Expocannabis, and ABRE Cultura, among other self-managed projects.
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- 3,556 students
- 16 lessons (1h 45m)
- 16 additional resources (3 files)
- Online and at your own pace
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
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Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
