Brand Identity Design
Final edition
A course by The Negra , Graphic Design and Art Direction studio
About the video: Final edition
Overview
“In this lesson we will review everything we generate and we will contrast the results with the sum of concepts of our brand that emerged in the previous unit. We will make a board with all the material produced and there we will see the identity created as a unique visual universe with its own logic. ”
In this video lesson The Negra addresses the topic: Final edition, which is part of the Domestika online course: Brand Identity Design. Learn how to create an identity system through graphical and conceptual exploration.
Partial transcription of the video
“UNIT 4: Identity system Lesson 5 Final edition We have already designed all the resources of our system. Now we will contrast the results of our system with conceptualization. The idea behind this step is that we can show you to our client or whoever has commissioned the brand design different decisions we make and how they are verified in the concepts we choose. It is an instance where we usually go back to what we did with the mood board stage, to the main concepts and that we show with references, and revisit those same plates, but now using graphic parts or elements or graphic decisions...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Creative Consulting, Design, Graphic Design, Logo Design
The Negra
A course by The Negra
The Negra is a small visual factory for graphic design and art direction, founded by a team of graphic designers from Buenos Aires, Argentina. Creators of ideas and stories, The Negra helps their clients evolve their brands by using a diverse mix of media and disciplines: from design and creative consultancy to the visual strategy and branding, using graphic projects of animation, illustration or typography, for online and offline media.
Their list of prestigious clients includes MTV, La Nación, Nickelodeon, Comedy Central, Zumba, Expocannabis, and ABRE Cultura, among other self-managed projects.
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- 16 lessons (1h 45m)
- 16 additional resources (3 files)
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- Audio: Spanish
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- Level: Beginner
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Adobe Illustrator
Adobe Photoshop
