Brand Identity Design
Learning about the brand
A course by The Negra , Graphic Design and Art Direction studio
Learn how to create an identity system through graphical and conceptual exploration
- Spanish with subtitles in English
- 97% positive reviews (162)
- 3306 students
About the video: Learning about the brand
Overview
“In this lesson we are going to tell you about one of the many methods that exist when collecting information related to a brand. We will do a playful activity that will help us better understand ours and will give us tools to start the process of conceptualizing it. ”
In this video lesson The Negra addresses the topic: Learning about the brand, which is part of the Domestika online course: Brand Identity Design. Learn how to create an identity system through graphical and conceptual exploration.
Partial transcription of the video
“UNIT 3: Conceptualization Lesson 2 Learning about the brand Now that Marto told them about the project, what we have left to do is begin to understand and to gather more information about the brand. One of our favorite tools when it comes to learning about our clients and our projects are games or playful activities that invite participants to think about the brand from places that do not usually do it daily. Furthermore, that immediacy does not let us think too much. and it makes us react, and that makes us not have so many biases when thinking about the brand, but to understand how we fee...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design
-
Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Creative Consulting, Design, Graphic Design, Logo Design
The Negra is a small visual factory for graphic design and art direction, founded by a team of graphic designers from Buenos Aires, Argentina. Creators of ideas and stories, The Negra helps their clients evolve their brands by using a diverse mix of media and disciplines: from design and creative consultancy to the visual strategy and branding, using graphic projects of animation, illustration or typography, for online and offline media.
Their list of prestigious clients includes MTV, La Nación, Nickelodeon, Comedy Central, Zumba, Expocannabis, and ABRE Cultura, among other self-managed projects.
- 97% positive reviews (162)
- 3306 students
- 16 lessons (1h 45m)
- 16 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
