Brand Identity Design
Learning about the brand
A course by The Negra , Graphic Design and Art Direction studio
About the video: Learning about the brand
Overview
“In this lesson we are going to tell you about one of the many methods that exist when collecting information related to a brand. We will do a playful activity that will help us better understand ours and will give us tools to start the process of conceptualizing it. ”
In this video lesson The Negra addresses the topic: Learning about the brand, which is part of the Domestika online course: Brand Identity Design. Learn how to create an identity system through graphical and conceptual exploration.
Partial transcription of the video
“Now that Marto has shared some details about the project. it's time to delve deeper into understanding accumulating information about the brand. To achieve this. one of our go-to methods involves engaging with games or other fun activities designed to help us get to know both our clients better and gain insights relevant to each project we undertake. invite participants to view the brand from less common angles. Additionally. immediacy discourages overthinking and encourages genuine reactions. This approach aids in minimizing biases when evaluating the brand. but it also helps us understand...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Creative Consulting, Design, Graphic Design, Logo Design
The Negra
A course by The Negra
The Negra is a small visual factory for graphic design and art direction, founded by a team of graphic designers from Buenos Aires, Argentina. Creators of ideas and stories, The Negra helps their clients evolve their brands by using a diverse mix of media and disciplines: from design and creative consultancy to the visual strategy and branding, using graphic projects of animation, illustration or typography, for online and offline media.
Their list of prestigious clients includes MTV, La Nación, Nickelodeon, Comedy Central, Zumba, Expocannabis, and ABRE Cultura, among other self-managed projects.
- 97% positive reviews (167)
- 3,503 students
- 16 lessons (1h 45m)
- 16 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
