Brand Identity Design
Graphical exploration
A course by The Negra , Graphic Design and Art Direction studio
About the video: Graphical exploration
Overview
“In this lesson we will show you our graphic exploration process. From different graphic resources and using the morphological operations that we seek for our mood boards, we will begin to design the visual language of the brand. ”
In this video lesson The Negra addresses the topic: Graphical exploration, which is part of the Domestika online course: Brand Identity Design. Learn how to create an identity system through graphical and conceptual exploration.
Partial transcription of the video
“Well. as we observed with Marto's performance in Mood Wars. when all the data is meticulously organized. we move on to the stage of graphic exploration. Here. we will creatively recombine these elements to craft an original and distinctive universe. This file offers a glimpse into what Marto and Sebi were presenting—a summary of the mood board. It highlights operations that are conceptually intriguing. aiming to convey the brand's intrinsic words and values. These elements are crucial in understanding the essence of the brand and how it communicates its core Moreover. i have some distinctiv...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Creative Consulting, Design, Graphic Design, Logo Design
The Negra
A course by The Negra
The Negra is a small visual factory for graphic design and art direction, founded by a team of graphic designers from Buenos Aires, Argentina. Creators of ideas and stories, The Negra helps their clients evolve their brands by using a diverse mix of media and disciplines: from design and creative consultancy to the visual strategy and branding, using graphic projects of animation, illustration or typography, for online and offline media.
Their list of prestigious clients includes MTV, La Nación, Nickelodeon, Comedy Central, Zumba, Expocannabis, and ABRE Cultura, among other self-managed projects.
- 97% positive reviews (167)
- 3,503 students
- 16 lessons (1h 45m)
- 16 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
