Brand Identity Design
Graphical exploration
A course by The Negra , Graphic Design and Art Direction studio
About the video: Graphical exploration
Overview
“In this lesson we will show you our graphic exploration process. From different graphic resources and using the morphological operations that we seek for our mood boards, we will begin to design the visual language of the brand. ”
In this video lesson The Negra addresses the topic: Graphical exploration, which is part of the Domestika online course: Brand Identity Design. Learn how to create an identity system through graphical and conceptual exploration.
Partial transcription of the video
“UNIT 4: Identity system Lesson 2 Graphic exploration As we saw with Marto on mood boards, once all the information was organized, let's go to the graphic exploration, which is where we will recombine all those elements and try to generate a particular universe. Here is what we have in this file is what the boys were showing them, both Marto and Sebi, a summary of the mood board, kinda those operations that we find interesting to imply conceptually these words or these values that are characteristic of the brand. In addition to this, I took some characteristic Kiko phrases which will also he...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Creative Consulting, Design, Graphic Design, Logo Design
The Negra
A course by The Negra
The Negra is a small visual factory for graphic design and art direction, founded by a team of graphic designers from Buenos Aires, Argentina. Creators of ideas and stories, The Negra helps their clients evolve their brands by using a diverse mix of media and disciplines: from design and creative consultancy to the visual strategy and branding, using graphic projects of animation, illustration or typography, for online and offline media.
Their list of prestigious clients includes MTV, La Nación, Nickelodeon, Comedy Central, Zumba, Expocannabis, and ABRE Cultura, among other self-managed projects.
- 97% positive reviews (167)
- 3,464 students
- 16 lessons (1h 45m)
- 16 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
