Brand Identity Design
Logo
A course by The Negra , Graphic Design and Art Direction studio
Learn how to create an identity system through graphical and conceptual exploration
- Spanish with subtitles in English
- 97% positive reviews (162)
- 3308 students
About the video: Logo
Overview
“There are different ways to approach the design of a logo. In this case, we will seek to generate a logo that is part of our graphic universe while maintaining the system rules, but we will make some decisions that will allow the logo to stand out from the rest of the graphic that we have generated. ”
In this video lesson The Negra addresses the topic: Logo, which is part of the Domestika online course: Brand Identity Design. Learn how to create an identity system through graphical and conceptual exploration.
Partial transcription of the video
“UNIT 4: Identity system Lesson 4 Logo As we saw with Sebi, Once the system is built, we can design the logo. First, as if to make a caveat, a logo cannot be solved in an amount of time this lesson would last. We will do an approximation, but it requires a lot of work. There are a lot of things, a lot of information that is necessary to generate a correct, relevant and working logo. But there are some that you should meet: readable, distinguishable / unique and memorable. Distinguishable is that it is different from the rest. Always to generate identity we start from the differences. So a li...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design
-
Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Creative Consulting, Design, Graphic Design, Logo Design
The Negra is a small visual factory for graphic design and art direction, founded by a team of graphic designers from Buenos Aires, Argentina. Creators of ideas and stories, The Negra helps their clients evolve their brands by using a diverse mix of media and disciplines: from design and creative consultancy to the visual strategy and branding, using graphic projects of animation, illustration or typography, for online and offline media.
Their list of prestigious clients includes MTV, La Nación, Nickelodeon, Comedy Central, Zumba, Expocannabis, and ABRE Cultura, among other self-managed projects.
- 97% positive reviews (162)
- 3308 students
- 16 lessons (1h 45m)
- 16 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever