Brand Identity Design
Communication with impact
A course by The Negra , Graphic Design and Art Direction studio
About the video: Communication with impact
Overview
“We will talk about the current context of communication. Also, we will see how the way in which we consume information today invites us, as designers, to question our audience from slightly less common places.”
In this video lesson The Negra addresses the topic: Communication with impact, which is part of the Domestika online course: Brand Identity Design. Learn how to create an identity system through graphical and conceptual exploration.
Partial transcription of the video
“As graphic designers. our focus is on the final result. We consider typeface combinations. color usage. and structure. all rooted in conceptual choices. which. although grounded in conceptual choices. result in an aesthetic outcome. We dedicate significant time to refining a headline. adjusting kerning. determining size. and positioning elements effectively. Yet. there are other choices that are not just equally vital but also contribute to making the piece unforgettable. We might say that traditional communication pieces tend to be contemplative in nature. They present us with an image or ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Creative Consulting, Design, Graphic Design, Logo Design
The Negra
A course by The Negra
The Negra is a small visual factory for graphic design and art direction, founded by a team of graphic designers from Buenos Aires, Argentina. Creators of ideas and stories, The Negra helps their clients evolve their brands by using a diverse mix of media and disciplines: from design and creative consultancy to the visual strategy and branding, using graphic projects of animation, illustration or typography, for online and offline media.
Their list of prestigious clients includes MTV, La Nación, Nickelodeon, Comedy Central, Zumba, Expocannabis, and ABRE Cultura, among other self-managed projects.
- 97% positive reviews (167)
- 3,503 students
- 16 lessons (1h 45m)
- 16 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
