Brand Identity Design
Communication with impact
A course by The Negra , Graphic Design and Art Direction studio
About the video: Communication with impact
Overview
“We will talk about the current context of communication. Also, we will see how the way in which we consume information today invites us, as designers, to question our audience from slightly less common places.”
In this video lesson The Negra addresses the topic: Communication with impact, which is part of the Domestika online course: Brand Identity Design. Learn how to create an identity system through graphical and conceptual exploration.
Partial transcription of the video
“UNIT 2: Context Lesson 2 Communication with impact As graphic designers, we are always obsessed with the end result. From the typographic combination, use of colors, structures and a lot of things, that although they start from a conceptual decision, they are still an aesthetic result. We spend a lot of time adjusting a headline, the "kerning", the size and the place where it is located. But other decisions are not only just as important, they also make the piece memorable. We could say that traditional pieces in communication they are usually contemplative. They are pieces that show us som...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Creative Consulting, Design, Graphic Design, Logo Design
The Negra
A course by The Negra
The Negra is a small visual factory for graphic design and art direction, founded by a team of graphic designers from Buenos Aires, Argentina. Creators of ideas and stories, The Negra helps their clients evolve their brands by using a diverse mix of media and disciplines: from design and creative consultancy to the visual strategy and branding, using graphic projects of animation, illustration or typography, for online and offline media.
Their list of prestigious clients includes MTV, La Nación, Nickelodeon, Comedy Central, Zumba, Expocannabis, and ABRE Cultura, among other self-managed projects.
- 97% positive reviews (167)
- 3,464 students
- 16 lessons (1h 45m)
- 16 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
