Brand Identity Design
Presentation of the project
A course by The Negra , Graphic Design and Art Direction studio
About the video: Presentation of the project
Overview
“In this lesson we are going to lay the foundations of the course project. We will talk about some characteristics of Kiko, the character on which we will build our brand. ”
In this video lesson The Negra addresses the topic: Presentation of the project, which is part of the Domestika online course: Brand Identity Design. Learn how to create an identity system through graphical and conceptual exploration.
Partial transcription of the video
“We are now beginning the final project. Our plan is to focus on one character. el Chavo del Ocho. to create and develop the brand. This will be the central theme of our project moving forward. El Chavo del Ocho is a Latin American sketch show that had a huge impact. Premiering in the 70s. it continues to air every Sunday across numerous countries. maintaining its And each character in the show repeatedly embodies predictable roles: there’s a consistently struggling an individual who shirks responsibility. and other repetitive interpersonal dynamics that develop. Amidst this backdrop. kiko e...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Creative Consulting, Design, Graphic Design, Logo Design
The Negra
A course by The Negra
The Negra is a small visual factory for graphic design and art direction, founded by a team of graphic designers from Buenos Aires, Argentina. Creators of ideas and stories, The Negra helps their clients evolve their brands by using a diverse mix of media and disciplines: from design and creative consultancy to the visual strategy and branding, using graphic projects of animation, illustration or typography, for online and offline media.
Their list of prestigious clients includes MTV, La Nación, Nickelodeon, Comedy Central, Zumba, Expocannabis, and ABRE Cultura, among other self-managed projects.
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- 16 lessons (1h 45m)
- 16 additional resources (3 files)
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- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
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Adobe Illustrator
Adobe Photoshop
