Brand Identity Design

Presentation of the project

A course by The Negra , Graphic Design and Art Direction studio

97% positive reviews (167)

3,464 students

Audio: Spanish

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About the video: Presentation of the project

Overview

“In this lesson we are going to lay the foundations of the course project. We will talk about some characteristics of Kiko, the character on which we will build our brand. ”

In this video lesson The Negra addresses the topic: Presentation of the project, which is part of the Domestika online course: Brand Identity Design. Learn how to create an identity system through graphical and conceptual exploration.

Partial transcription of the video

“UNIT 3: Conceptualization Lesson 1 Presentation of the project Now we will start with the final project. We what we will do within our project is to take a character from "Chavo del 8" to develop the brand. "El Chavo del 8" is a Latin American "sketch" program that had a huge impact. It was born in the 70s and is repeated every Sunday until now in a lot of countries, and each of the characters within the show repetitively they fulfill the same functions. There is a boy who is poor, someone who does not work as much ... There are certain dynamics and within this whole context we have Kiko, o...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Identity Design

Level: Beginner
97% positive reviews (167)
3464 students
5 units
16 lessons (1h 45m)
3 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Creative Consulting, Design, Graphic Design, Logo Design

The Negra

A course by The Negra

Teacher Plus

Graphic Design and Art Direction studio

The Negra is a small visual factory for graphic design and art direction, founded by a team of graphic designers from Buenos Aires, Argentina. Creators of ideas and stories, The Negra helps their clients evolve their brands by using a diverse mix of media and disciplines: from design and creative consultancy to the visual strategy and branding, using graphic projects of animation, illustration or typography, for online and offline media.

Their list of prestigious clients includes MTV, La Nación, Nickelodeon, Comedy Central, Zumba, Expocannabis, and ABRE Cultura, among other self-managed projects.