Brand Identity Design
What will we do in the course?
A course by The Negra , Graphic Design and Art Direction studio
About the video: What will we do in the course?
Overview
“Our project will be to build an identity from the character of Kiko from "El Show del Chavo". First we will get to know the character and his characteristics and then build a brand that represents him. Once we design and understand the rules of the brand, we will look for ways to apply it that help us enhance key concepts. ”
In this video lesson The Negra addresses the topic: What will we do in the course?, which is part of the Domestika online course: Brand Identity Design. Learn how to create an identity system through graphical and conceptual exploration.
Partial transcription of the video
“In this course. we will create an identity system to establish a brand. What characteristics should a brand possess? Initially. our process was chaotic and lacked structure. Initially. our approach was extremely chaotic and lacked structure. We managed to find a method to bring organization to it. Our first step was to begin with thorough research. which laid the groundwork for a more Then we worked on mood boards These are boards featuring various reference images. not our own. but they assist in shaping what the brand should express or what we envision it should express. Following this. w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Creative Consulting, Design, Graphic Design, Logo Design
The Negra
A course by The Negra
The Negra is a small visual factory for graphic design and art direction, founded by a team of graphic designers from Buenos Aires, Argentina. Creators of ideas and stories, The Negra helps their clients evolve their brands by using a diverse mix of media and disciplines: from design and creative consultancy to the visual strategy and branding, using graphic projects of animation, illustration or typography, for online and offline media.
Their list of prestigious clients includes MTV, La Nación, Nickelodeon, Comedy Central, Zumba, Expocannabis, and ABRE Cultura, among other self-managed projects.
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- 16 lessons (1h 45m)
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- Audio: Spanish, English, French, Italian, Portuguese
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- Level: Beginner
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Adobe Illustrator
Adobe Photoshop
