Brand Identity Design
What will we do in the course?
A course by The Negra , Graphic Design and Art Direction studio
About the video: What will we do in the course?
Overview
“Our project will be to build an identity from the character of Kiko from "El Show del Chavo". First we will get to know the character and his characteristics and then build a brand that represents him. Once we design and understand the rules of the brand, we will look for ways to apply it that help us enhance key concepts. ”
In this video lesson The Negra addresses the topic: What will we do in the course?, which is part of the Domestika online course: Brand Identity Design. Learn how to create an identity system through graphical and conceptual exploration.
Partial transcription of the video
“UNIT 1: Introduction Lesson 3 What we will do in the course In this course we will develop an identity system to build a brand, how a brand has to be. Our process was originally super chaotic and unstructured and what we did was find a turn, or our turn, to try to organize it a little more. We promptly start with an investigation. Then we work on mood boards, which are boards with different referential images which are not ours, but there you start to build what you have to transmit or what we believe the brand has to convey. Then we do a graphic exploration of ourselves in which there are ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Creative Consulting, Design, Graphic Design, Logo Design
The Negra
A course by The Negra
The Negra is a small visual factory for graphic design and art direction, founded by a team of graphic designers from Buenos Aires, Argentina. Creators of ideas and stories, The Negra helps their clients evolve their brands by using a diverse mix of media and disciplines: from design and creative consultancy to the visual strategy and branding, using graphic projects of animation, illustration or typography, for online and offline media.
Their list of prestigious clients includes MTV, La Nación, Nickelodeon, Comedy Central, Zumba, Expocannabis, and ABRE Cultura, among other self-managed projects.
- 97% positive reviews (167)
- 3,464 students
- 16 lessons (1h 45m)
- 16 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
