Brand Identity Design
Building the system
A course by The Negra , Graphic Design and Art Direction studio
About the video: Building the system
Overview
“Once the exploration is finished, we will edit the findings, isolate the graphic elements and main morphological resources and design the rules that will give consistency and cohesion to the different pieces of our identity. ”
In this video lesson The Negra addresses the topic: Building the system, which is part of the Domestika online course: Brand Identity Design. Learn how to create an identity system through graphical and conceptual exploration.
Partial transcription of the video
“UNIT 4: Identity system Lesson 3 System construction With the graphic scan finished, now we will define constants and variables in our system and build the rules that will give it coherence and cohesion in different applications. The idea is, as we talked about in other lessons, make exploration as free as possible, and once we explore all the paths to explore Let's find the constants and variables that will build the identity. In this lesson we will talk about building our system. First we will talk about resources. As we saw, we chose a typographic palette in which we will use a font for ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design
-
Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Creative Consulting, Design, Graphic Design, Logo Design
The Negra
A course by The Negra
The Negra is a small visual factory for graphic design and art direction, founded by a team of graphic designers from Buenos Aires, Argentina. Creators of ideas and stories, The Negra helps their clients evolve their brands by using a diverse mix of media and disciplines: from design and creative consultancy to the visual strategy and branding, using graphic projects of animation, illustration or typography, for online and offline media.
Their list of prestigious clients includes MTV, La Nación, Nickelodeon, Comedy Central, Zumba, Expocannabis, and ABRE Cultura, among other self-managed projects.
- 97% positive reviews (167)
- 3,464 students
- 16 lessons (1h 45m)
- 16 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
