Brand Identity Design
Influences
A course by The Negra , Graphic Design and Art Direction studio
About the video: Influences
Overview
“When we talk about influences to build identity, we like to get away from what the world of design is and look for inspiration in unusual places. In this lesson we are going to tell you a little about the things that move us. ”
In this video lesson The Negra addresses the topic: Influences, which is part of the Domestika online course: Brand Identity Design. Learn how to create an identity system through graphical and conceptual exploration.
Partial transcription of the video
“UNIT 1: Introduction Lesson 2 Influences In this unit we will talk a bit about the influences of The Negra. It seems to us that as designers It is super rich to have a lot of information about different kinds of things. It is not a very quiet study. We are always with Spotify on and many times you're listening to a band and it takes you to some kind of video of that band and some resource comes out that can be used in a project that we are doing at that time. It also happens to us similar with respect to the cinema. Kubrick plans that take over and that we can incorporate for some photo, bu...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Creative Consulting, Design, Graphic Design, Logo Design
The Negra
A course by The Negra
The Negra is a small visual factory for graphic design and art direction, founded by a team of graphic designers from Buenos Aires, Argentina. Creators of ideas and stories, The Negra helps their clients evolve their brands by using a diverse mix of media and disciplines: from design and creative consultancy to the visual strategy and branding, using graphic projects of animation, illustration or typography, for online and offline media.
Their list of prestigious clients includes MTV, La Nación, Nickelodeon, Comedy Central, Zumba, Expocannabis, and ABRE Cultura, among other self-managed projects.
- 97% positive reviews (167)
- 3,464 students
- 16 lessons (1h 45m)
- 16 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
