Brand Identity Design
Influences
A course by The Negra , Graphic Design and Art Direction studio
About the video: Influences
Overview
“When we talk about influences to build identity, we like to get away from what the world of design is and look for inspiration in unusual places. In this lesson we are going to tell you a little about the things that move us. ”
In this video lesson The Negra addresses the topic: Influences, which is part of the Domestika online course: Brand Identity Design. Learn how to create an identity system through graphical and conceptual exploration.
Partial transcription of the video
“In this unit. we'll take the opportunity to talk a bit about Denegra's influences. We think that as designers. it's incredibly enriching to have a great deal of information on various things. It's not a very quiet studio; we always have Spotify on. Often what happens is you're listening to a band and suddenly an idea pops into your head inspired by the music. and it takes you to a video of that band. then a resource appears that we can utilize in our ongoing projects. We feel similarly about cinema. where inspiration strikes from iconic scenes or fresh Kubrick's iconic shots that inspire us...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Creative Consulting, Design, Graphic Design, Logo Design
The Negra
A course by The Negra
The Negra is a small visual factory for graphic design and art direction, founded by a team of graphic designers from Buenos Aires, Argentina. Creators of ideas and stories, The Negra helps their clients evolve their brands by using a diverse mix of media and disciplines: from design and creative consultancy to the visual strategy and branding, using graphic projects of animation, illustration or typography, for online and offline media.
Their list of prestigious clients includes MTV, La Nación, Nickelodeon, Comedy Central, Zumba, Expocannabis, and ABRE Cultura, among other self-managed projects.
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- 3,503 students
- 16 lessons (1h 45m)
- 16 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
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Adobe Illustrator
Adobe Photoshop
