Brand Identity Design
Design pieces
A course by The Negra , Graphic Design and Art Direction studio
About the video: Design pieces
Overview
“We will learn to think and design different types of communication pieces. From social networks to printed graphics, we will seek to understand how we can find our brand's own voice for each format. ”
In this video lesson The Negra addresses the topic: Design pieces, which is part of the Domestika online course: Brand Identity Design. Learn how to create an identity system through graphical and conceptual exploration.
Partial transcription of the video
“Our system is designed. so in this unit. we'll focus on creating various types of pieces. Let's explore how they interact within set formats. What's intriguing about Instagram's format is its dual viewing options. First. you can see it directly from the post when it's published. Second. you can view it from the feed. This duality offers unique perspectives. and another from the feed. What's interesting is considering the square format and the pieces that touch other. We can leverage resources to create something in our feed. It's no secret. i mean. it's done a lot. But it's good to think ab...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Creative Consulting, Design, Graphic Design, Logo Design
The Negra
A course by The Negra
The Negra is a small visual factory for graphic design and art direction, founded by a team of graphic designers from Buenos Aires, Argentina. Creators of ideas and stories, The Negra helps their clients evolve their brands by using a diverse mix of media and disciplines: from design and creative consultancy to the visual strategy and branding, using graphic projects of animation, illustration or typography, for online and offline media.
Their list of prestigious clients includes MTV, La Nación, Nickelodeon, Comedy Central, Zumba, Expocannabis, and ABRE Cultura, among other self-managed projects.
- 97% positive reviews (167)
- 3,503 students
- 16 lessons (1h 45m)
- 16 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
