Brand Identity Design
Design pieces
A course by The Negra , Graphic Design and Art Direction studio
About the video: Design pieces
Overview
“We will learn to think and design different types of communication pieces. From social networks to printed graphics, we will seek to understand how we can find our brand's own voice for each format. ”
In this video lesson The Negra addresses the topic: Design pieces, which is part of the Domestika online course: Brand Identity Design. Learn how to create an identity system through graphical and conceptual exploration.
Partial transcription of the video
“UNIT 5: Execution of the system Lesson 1 Design pieces We already have our system designed, so what we will do in this unit is design different types of pieces. One of the things that we find interesting The Instagram format is that you have two ways of looking at it, one is from the publication, when it is published, when it appears and another from the "feed". What is interesting is to take into account the square format and the pieces that touch each other. We can take advantage of the resources so that they generate something in our "feed", it's no secret, it's done a lot, but it's good...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Creative Consulting, Design, Graphic Design, Logo Design
The Negra
A course by The Negra
The Negra is a small visual factory for graphic design and art direction, founded by a team of graphic designers from Buenos Aires, Argentina. Creators of ideas and stories, The Negra helps their clients evolve their brands by using a diverse mix of media and disciplines: from design and creative consultancy to the visual strategy and branding, using graphic projects of animation, illustration or typography, for online and offline media.
Their list of prestigious clients includes MTV, La Nación, Nickelodeon, Comedy Central, Zumba, Expocannabis, and ABRE Cultura, among other self-managed projects.
- 97% positive reviews (167)
- 3,464 students
- 16 lessons (1h 45m)
- 16 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
