Brand Identity Design

Conceptual map

A course by The Negra , Graphic Design and Art Direction studio

97% positive reviews (167)

3,464 students

Audio: Spanish

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About the video: Conceptual map

Overview

“We will create a concept map based on the adjectives we obtained in the previous lesson and all the information we have about our character. ”

In this video lesson The Negra addresses the topic: Conceptual map, which is part of the Domestika online course: Brand Identity Design. Learn how to create an identity system through graphical and conceptual exploration.

Partial transcription of the video

“Unit 3: Conceptualization Lesson 3 Concept map In this lesson we will take the values that we extracted from the cards and use them to build a concept map. The first thing we will do is open a file that I already prepared with some things that we will see next. The first thing we did was relieve the adjectives we got from the activity of the last lesson, which will be the adjectives that will help us to start with this process of finding the concept map. And then we leave some types of elements separate. On the one hand, physical elements that will go inside these squares with a word inside...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Identity Design

Level: Beginner
97% positive reviews (167)
3464 students
5 units
16 lessons (1h 45m)
3 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Creative Consulting, Design, Graphic Design, Logo Design

The Negra

A course by The Negra

Teacher Plus

Graphic Design and Art Direction studio

The Negra is a small visual factory for graphic design and art direction, founded by a team of graphic designers from Buenos Aires, Argentina. Creators of ideas and stories, The Negra helps their clients evolve their brands by using a diverse mix of media and disciplines: from design and creative consultancy to the visual strategy and branding, using graphic projects of animation, illustration or typography, for online and offline media.

Their list of prestigious clients includes MTV, La Nación, Nickelodeon, Comedy Central, Zumba, Expocannabis, and ABRE Cultura, among other self-managed projects.