Brand Identity Design
Conceptual map
A course by The Negra , Graphic Design and Art Direction studio
About the video: Conceptual map
Overview
“We will create a concept map based on the adjectives we obtained in the previous lesson and all the information we have about our character. ”
In this video lesson The Negra addresses the topic: Conceptual map, which is part of the Domestika online course: Brand Identity Design. Learn how to create an identity system through graphical and conceptual exploration.
Partial transcription of the video
“In this lesson. we will take the values we extracted from the cards in the previous lesson and use them to build a concept map. The very first step involves opening a file I’ve already prepared. which contains items we will examine detail shortly. The first thing we did was list the adjectives we obtained from last week’s activity to identify key characteristics for our project. These descriptors are crucial as they will guide us in creating a comprehensive conceptual map. Next. we categorized different types of elements into distinct groups. For which will be enclosed in squares with a wor...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Creative Consulting, Design, Graphic Design, Logo Design
The Negra
A course by The Negra
The Negra is a small visual factory for graphic design and art direction, founded by a team of graphic designers from Buenos Aires, Argentina. Creators of ideas and stories, The Negra helps their clients evolve their brands by using a diverse mix of media and disciplines: from design and creative consultancy to the visual strategy and branding, using graphic projects of animation, illustration or typography, for online and offline media.
Their list of prestigious clients includes MTV, La Nación, Nickelodeon, Comedy Central, Zumba, Expocannabis, and ABRE Cultura, among other self-managed projects.
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Adobe Illustrator
Adobe Photoshop
