Brand Identity Design
Mood boards
A course by The Negra , Graphic Design and Art Direction studio
About the video: Mood boards
Overview
“Before sitting down to design, we will try to understand the graphic universe within which our brand will coexist. For that, we will look for graphic references and we will build boards that will help us count the different conceptual pillars of Kiko. ”
In this video lesson The Negra addresses the topic: Mood boards, which is part of the Domestika online course: Brand Identity Design. Learn how to create an identity system through graphical and conceptual exploration.
Partial transcription of the video
“To begin the project. crafting a solid mood board is crucial. This is our focus for the first lesson. the foundation for our work. Firstly. the idea is to define what a mood board is and its purpose. In essence. the task involves organizing and refining a collection of images that reflect our existing understanding of the brand's concepts and the narrative we wish to convey about it. Although these concepts are abstract. our goal is to transform them into more tangible visual elements. This process helps us We start with a process of references. But what happens to us. and that's why we wor...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Creative Consulting, Design, Graphic Design, Logo Design
The Negra
A course by The Negra
The Negra is a small visual factory for graphic design and art direction, founded by a team of graphic designers from Buenos Aires, Argentina. Creators of ideas and stories, The Negra helps their clients evolve their brands by using a diverse mix of media and disciplines: from design and creative consultancy to the visual strategy and branding, using graphic projects of animation, illustration or typography, for online and offline media.
Their list of prestigious clients includes MTV, La Nación, Nickelodeon, Comedy Central, Zumba, Expocannabis, and ABRE Cultura, among other self-managed projects.
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- 3,503 students
- 16 lessons (1h 45m)
- 16 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
