Brand Identity Design

Overview

“Before sitting down to design, we will try to understand the graphic universe within which our brand will coexist. For that, we will look for graphic references and we will build boards that will help us count the different conceptual pillars of Kiko. ”

In this video lesson The Negra addresses the topic: Mood boards, which is part of the Domestika online course: Brand Identity Design. Learn how to create an identity system through graphical and conceptual exploration.

Partial transcription of the video

“UNIT 4: Identity system Lesson 1 Mood boards To start the project, it is important to build a solid mood board which is what we will work on in this first lesson. First of all, the idea is to define a bit what a mood board is and what is the meaning. Basically it's sorting and editing a series of images that transmit what we have already been raising from the brand concepts, what we want to tell about the brand. In this case they are abstract concepts, but the idea is to transfer it to different more visual questions. We start with references, but what happens to us, and that's why we use m...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Identity Design

• Level: Beginner
• 97% positive reviews (167)
• 3464 students
• 5 units
• 16 lessons (1h 45m)
• 3 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Creative Consulting, Design, Graphic Design, Logo Design