Development of a Digital Media Plan
Prepare your destination pages
A course by Foncho Ramírez-Corzo , Consultant and entrepreneur
About the video: Prepare your destination pages
Overview
“In this lesson we are going to review all the elements that my landing page must meet to receive media plan traffic. Call to action and clear objectives are the most important before defining the design. ”
In this video lesson Foncho Ramírez-Corzo addresses the topic: Prepare your destination pages, which is part of the Domestika online course: Development of a Digital Media Plan. Learn to organise your brand’s investment in Google Ads and social media from scratch.
Partial transcription of the video
“In this lesson, we’ll start building our media plan. But where do we start building our media plan from? A media plan starts from the bottom, which is our landing page. It's hard to believe, but lots of people dream up big media plans, prepare huge strategies, and forget the most important step, their landing page. The landing page is the website that will receive all the traffic that you're generating with your media plan. This landing page has to fulfill several requirements to work. One of the main characteristics it needs to have is a clear call to action. A call to action refers to the...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Development of a Digital Media Plan
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, SEO, Social Media
Foncho Ramírez-Corzo
A course by Foncho Ramírez-Corzo
Foncho Ramírez-Corzo is a specialist in Digital Marketing and Google Adwords Professional, with more than 18 years of experience with recognized global brands, startups, and advertising agencies in Europe, North America, and Latin America.
He has a degree in Administrative Sciences from the University of Lima and an e-business MBA from the Instituto de Empresa in Madrid, has worked as a Search Engine Specialist at Bookassist, Director of Search Marketing and Social Media at Neo Ogilvy Spain, and is the founder of Colonel Smith, an agency that does "Performance Marketing with Ethics."
Besides, he teaches a Creativity course at the Peruvian Institute of Advertising and the Digital Tools course of the Political Communication Program at the Universidad del Pacífico.
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- 14 lessons (1h 44m)
- 9 additional resources (2 files)
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- Level: Beginner
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