Development of a Digital Media Plan
Course final project
A course by Foncho Ramírez-Corzo , Consultant and entrepreneur
About the final project for: Development of a Digital Media Plan
Digital media plan
“We have reached the end of the course. During the lessons we have reviewed all the elements involved in the planning of a media strategy. A strategy that is well supported by search data and keywords. Now it's time to apply it in our project. The level of depth of the study will depend on the size of each project and its resources but projects of all sizes can benefit from doing this analysis before investing in digital media such as Google and Facebook. While the planning and justification of an investment in media can look somewhat complex, the most important element within the strategy is the level of knowledge of your target customer. The more you know your client, the easier it will be to approach you through the media to deliver your message. Pay special attention to the first two units of this course and it will be easier for you to complete the final media plan. Thank you very much for getting here. We keep in touch through the forum, I am eager to see your results and be able to help you in whatever you need. Greetings. ”
Partial transcription of the video
“We’ve made it to the end of the course. We’ll use these final minutes to go over everything we’ve done so far. First, we had an introduction to my professional experience and the influences that led me to a new way of looking at marketing. Next, we went over the dilemma of current media, the chaos that brands have to navigate, and we tried to identify the ways we’d participate in each of them. From there, with our media organized, we were introduced to our yoga school project. With it, we identified keywords and learned to label our products and services to search for them online. We looked...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Development of a Digital Media Plan
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, SEO, Social Media
Foncho Ramírez-Corzo
A course by Foncho Ramírez-Corzo
Foncho Ramírez-Corzo is a specialist in Digital Marketing and Google Adwords Professional, with more than 18 years of experience with recognized global brands, startups, and advertising agencies in Europe, North America, and Latin America.
He has a degree in Administrative Sciences from the University of Lima and an e-business MBA from the Instituto de Empresa in Madrid, has worked as a Search Engine Specialist at Bookassist, Director of Search Marketing and Social Media at Neo Ogilvy Spain, and is the founder of Colonel Smith, an agency that does "Performance Marketing with Ethics."
Besides, he teaches a Creativity course at the Peruvian Institute of Advertising and the Digital Tools course of the Political Communication Program at the Universidad del Pacífico.
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- 14 lessons (1h 44m)
- 9 additional resources (2 files)
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- Level: Beginner
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