Development of a Digital Media Plan
Analysis of search results
A course by Foncho Ramírez-Corzo , Consultant and entrepreneur
About the video: Analysis of search results
Overview
“In the previous lesson we identified the keywords, now we will search with each of those words on all platforms such as Google, Facebook, Instagram, etc. The objective: To know which brand or companies are the ones that appear, who is the leader and what they say. ”
In this video lesson Foncho Ramírez-Corzo addresses the topic: Analysis of search results, which is part of the Domestika online course: Development of a Digital Media Plan. Learn to organise your brand’s investment in Google Ads and social media from scratch.
Partial transcription of the video
“Now that we’ve reviewed our list of keywords, we’ll look at the various formats we’ll use to see what information appears for each of these keywords. Our goal is to identify the best practices, references, tones, images, and formats being used. In the previous unit, we found the stats for our key words and put them in Excel. After having downloaded it, I’ve taken the main keywords that I’m going to use and their estimated bids. But, this is what was being searched on Google, not necessarily what my campaign is about because my campaign, if you remember, was related to “back pain solutions,”...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Development of a Digital Media Plan
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, SEO, Social Media
Foncho Ramírez-Corzo
A course by Foncho Ramírez-Corzo
Foncho Ramírez-Corzo is a specialist in Digital Marketing and Google Adwords Professional, with more than 18 years of experience with recognized global brands, startups, and advertising agencies in Europe, North America, and Latin America.
He has a degree in Administrative Sciences from the University of Lima and an e-business MBA from the Instituto de Empresa in Madrid, has worked as a Search Engine Specialist at Bookassist, Director of Search Marketing and Social Media at Neo Ogilvy Spain, and is the founder of Colonel Smith, an agency that does "Performance Marketing with Ethics."
Besides, he teaches a Creativity course at the Peruvian Institute of Advertising and the Digital Tools course of the Political Communication Program at the Universidad del Pacífico.
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