Development of a Digital Media Plan
How to start organizing?
A course by Foncho Ramírez-Corzo , Consultant and entrepreneur
About the video: How to start organizing?
Overview
“In this lesson I will talk about the modern media organization and its relationships. We will learn where to start organizing the media plan of a brand and present the case study. ”
In this video lesson Foncho Ramírez-Corzo addresses the topic: How to start organizing?, which is part of the Domestika online course: Development of a Digital Media Plan. Learn to organise your brand’s investment in Google Ads and social media from scratch.
Partial transcription of the video
“Here, we'll learn a methodology for organizing modern media and start to label our product with keywords. This is a group of keywords we’ll use for the rest of our project. The modern way to organize media is what you see here. Media is divided into three tiers, owned media, paid media, and earned media. Owned media is any media where I have the full ability to portray myself however I want. Nobody can interfere with it. I use the photo I want, the text I want, and talk about how good I am. That said, in paid media I can also use the photo and text I want, but it's not free. I have to pay t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Development of a Digital Media Plan
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, SEO, Social Media
Foncho Ramírez-Corzo
A course by Foncho Ramírez-Corzo
Foncho Ramírez-Corzo is a specialist in Digital Marketing and Google Adwords Professional, with more than 18 years of experience with recognized global brands, startups, and advertising agencies in Europe, North America, and Latin America.
He has a degree in Administrative Sciences from the University of Lima and an e-business MBA from the Instituto de Empresa in Madrid, has worked as a Search Engine Specialist at Bookassist, Director of Search Marketing and Social Media at Neo Ogilvy Spain, and is the founder of Colonel Smith, an agency that does "Performance Marketing with Ethics."
Besides, he teaches a Creativity course at the Peruvian Institute of Advertising and the Digital Tools course of the Political Communication Program at the Universidad del Pacífico.
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- 14 lessons (1h 44m)
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- Level: Beginner
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