Development of a Digital Media Plan
Your target customer
A course by Foncho Ramírez-Corzo , Consultant and entrepreneur
About the video: Your target customer
Overview
“In this lesson you will learn how to identify your target customer with the analysis of demographic profiles, psychographic profiles and behavior on the Internet (the most important thing these days). In addition to How to segment it? and How to find the twins of our current clients? ”
In this video lesson Foncho Ramírez-Corzo addresses the topic: Your target customer, which is part of the Domestika online course: Development of a Digital Media Plan. Learn to organise your brand’s investment in Google Ads and social media from scratch.
Partial transcription of the video
“In this lesson, we'll start getting to know our target customer. Based on our final project, we’ll start to determine what platforms they use and their demographic characteristics to better outline our media plan. We’ll start by figuring out who our target customer is. I’m going to work on the yoga example and you’ll work on this for each of your case studies. There are two ways to determine who my target customer is. The traditional route and the newer route. The tradition route is trying to guess who your client is using a demographic segmentation. For example, “Men and women between 20 a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Development of a Digital Media Plan
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, SEO, Social Media
Foncho Ramírez-Corzo
A course by Foncho Ramírez-Corzo
Foncho Ramírez-Corzo is a specialist in Digital Marketing and Google Adwords Professional, with more than 18 years of experience with recognized global brands, startups, and advertising agencies in Europe, North America, and Latin America.
He has a degree in Administrative Sciences from the University of Lima and an e-business MBA from the Instituto de Empresa in Madrid, has worked as a Search Engine Specialist at Bookassist, Director of Search Marketing and Social Media at Neo Ogilvy Spain, and is the founder of Colonel Smith, an agency that does "Performance Marketing with Ethics."
Besides, he teaches a Creativity course at the Peruvian Institute of Advertising and the Digital Tools course of the Political Communication Program at the Universidad del Pacífico.
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- 14 lessons (1h 44m)
- 9 additional resources (2 files)
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- Level: Beginner
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