Development of a Digital Media Plan
Identification of keywords
A course by Foncho Ramírez-Corzo , Consultant and entrepreneur
About the video: Identification of keywords
Overview
“In this lesson we will identify the words that the client uses in their documentation process. We will do this by entering Google to evaluate its relevance and level of searches for each keyword and competitiveness index. Here you will learn to evaluate your own keywords and identify which ones you will use to develop your project. ”
In this video lesson Foncho Ramírez-Corzo addresses the topic: Identification of keywords, which is part of the Domestika online course: Development of a Digital Media Plan. Learn to organise your brand’s investment in Google Ads and social media from scratch.
Partial transcription of the video
“In this lesson, we’ll learn how Google and its artificial intelligence help us to identify the path that our target customer will follow. We’ll get to know three tools. Some are simpler and others are more complicated, but nothing crazy. In this Unit three, we’ll get started on the work of cementing the stats for our media plan. To get started on this, the first thing we’ll do is evaluate our keywords. Keywords are terms that our customers use to refer to my product or service. To understand that, we’ll use three tools that I think you should already have available when you go to make any o...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Development of a Digital Media Plan
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, SEO, Social Media
Foncho Ramírez-Corzo
A course by Foncho Ramírez-Corzo
Foncho Ramírez-Corzo is a specialist in Digital Marketing and Google Adwords Professional, with more than 18 years of experience with recognized global brands, startups, and advertising agencies in Europe, North America, and Latin America.
He has a degree in Administrative Sciences from the University of Lima and an e-business MBA from the Instituto de Empresa in Madrid, has worked as a Search Engine Specialist at Bookassist, Director of Search Marketing and Social Media at Neo Ogilvy Spain, and is the founder of Colonel Smith, an agency that does "Performance Marketing with Ethics."
Besides, he teaches a Creativity course at the Peruvian Institute of Advertising and the Digital Tools course of the Political Communication Program at the Universidad del Pacífico.
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- 14 lessons (1h 44m)
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