Development of a Digital Media Plan
Search for best practice
A course by Foncho Ramírez-Corzo , Consultant and entrepreneur
About the video: Search for best practice
Overview
“We already have local competitors but we have to achieve a north. For this I invite you to find the best references of your case study on the Internet. What do they do in other countries? What do the best in the industry do? "We do not try to reinvent the wheel, we can copy the best ones". ”
In this video lesson Foncho Ramírez-Corzo addresses the topic: Search for best practice, which is part of the Domestika online course: Development of a Digital Media Plan. Learn to organise your brand’s investment in Google Ads and social media from scratch.
Partial transcription of the video
“This lesson is very important, but also very fun. We’ll find out what the best studios in the world are doing regarding my keywords. So far we’ve studied the local market. In this lesson, I want to go further and find ideas and influences from around the world. Now it's time to take our same keywords, but search online to find the most influential, benchmark sites in the world. Because while these are the ones in my area, I have to search for the best practices overall. The idea isn’t to copy them exactly, but to be influenced by the best in the world when it comes to my keywords. “The best...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Development of a Digital Media Plan
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, SEO, Social Media
Foncho Ramírez-Corzo
A course by Foncho Ramírez-Corzo
Foncho Ramírez-Corzo is a specialist in Digital Marketing and Google Adwords Professional, with more than 18 years of experience with recognized global brands, startups, and advertising agencies in Europe, North America, and Latin America.
He has a degree in Administrative Sciences from the University of Lima and an e-business MBA from the Instituto de Empresa in Madrid, has worked as a Search Engine Specialist at Bookassist, Director of Search Marketing and Social Media at Neo Ogilvy Spain, and is the founder of Colonel Smith, an agency that does "Performance Marketing with Ethics."
Besides, he teaches a Creativity course at the Peruvian Institute of Advertising and the Digital Tools course of the Political Communication Program at the Universidad del Pacífico.
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