Development of a Digital Media Plan
Direct competition
A course by Foncho Ramírez-Corzo , Consultant and entrepreneur
About the video: Direct competition
Overview
“In this lesson I will talk about the identification of direct competitors of my project, communication tones they use, most used formats (videos, audios, texts, etc.). In this part you will learn how to execute the searches and you will be able to set up a competition chart to identify positioning opportunities. ”
In this video lesson Foncho Ramírez-Corzo addresses the topic: Direct competition, which is part of the Domestika online course: Development of a Digital Media Plan. Learn to organise your brand’s investment in Google Ads and social media from scratch.
Partial transcription of the video
“In this video, we’ll add some local terms to our keywords. The idea is to identify our direct competition, to know who we're up against. We’ll learn how to place them on a chart to be able to identify where there’s opportunity to position ourselves in the market. Now we’ll continue with our investigation of keywords and our work in the search engine, but this time, we’ll do a more in-depth job. We’ll go to look directly at our competitors. We’ll do that by extending our search terms a bit. If before we were searching for “yoga” and saw the results, now we’re searching for my competitors dir...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Development of a Digital Media Plan
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, SEO, Social Media
Foncho Ramírez-Corzo
A course by Foncho Ramírez-Corzo
Foncho Ramírez-Corzo is a specialist in Digital Marketing and Google Adwords Professional, with more than 18 years of experience with recognized global brands, startups, and advertising agencies in Europe, North America, and Latin America.
He has a degree in Administrative Sciences from the University of Lima and an e-business MBA from the Instituto de Empresa in Madrid, has worked as a Search Engine Specialist at Bookassist, Director of Search Marketing and Social Media at Neo Ogilvy Spain, and is the founder of Colonel Smith, an agency that does "Performance Marketing with Ethics."
Besides, he teaches a Creativity course at the Peruvian Institute of Advertising and the Digital Tools course of the Political Communication Program at the Universidad del Pacífico.
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- 14 lessons (1h 44m)
- 9 additional resources (2 files)
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- Audio: Spanish, English
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- Level: Beginner
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