Development of a Digital Media Plan

Foncho Ramírez-Corzo is a digital marketing and Google Adwords expert with more than 18 years of experience working with big-name brands, start-ups, and advertising agencies in Europe, North America, and Latin America.

He holds a degree in administrative science from the University of Lima and an MBA in e-business from the Business Institute of Madrid. He has worked as a search engine specialist at Bookassist, the director of search marketing and social media at Neo Ogilvy Spain, and is the founder of Coronel Smith, an agency that does "Performance Marketing with Ethics."

Foncho is also a professor; he teaches a course on creativity at the Peruvian Advertising Institute and another on digital tools for the political communication program at the Universidad del Pacífico.