Best seller

Development of a Digital Media Plan

A course by Foncho Ramírez-Corzo
Consultant and Entrepreneur. Lima District, Peru.
Joined December 2018
, Consultant and Entrepreneur

Learn to organise your brand’s investment in Google Ads and social media from scratch

  • Best seller Spanish with subtitles in English
  • 98% positive reviews (2.6K)
  • 71300 students

Learn to organise your brand’s investment in Google Ads and social media from scratch

Spanish with subtitles in English
  • 98% positive reviews (2.6K)
  • 71300 students
  • 14 lessons (1h 44m)
  • 9 additional resources (2 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Investing in digital media tools for the first time can be daunting, but there's no one better to guide you than Foncho Ramírez-Corzo, director of search marketing and social media at Neo Ogilvy Spain, and founding partner of Coronel Smith in Peru. He walks you through each step in the process and shares the secrets to successfully connecting with potential clients.

In this course, learn how to create a digital media plan for a brand or business by doing thorough research and analyzing the target audience to ensure maximum returns on your investment in online ads.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Recognizing your client
  • U3
    U3. Keyword evaluation
  • U4
    U4. Landing the digital media plan
  • FP
    FP Final project
View details

Begin by getting to know Foncho, his extensive professional career between advertising agencies and consulting firms, and his biggest influences.

To provide you with context, Foncho gives you a rundown on the current state of the digital media ecosystem so you can start organizing your brand's online media plan accordingly. As an example, he creates a plan for a yoga studio, but you can choose any business you'd like.

Learn how to identify your target audience using demographic, psychographic, and internet behavior analyses, and discover each of the stages that make up a buyer's journey.

Next, do some research to identify the keywords used by your target audience and study your direct competition to understand their communication strategies as well as the tone and formats they use.

Once you've compiled the relevant data from the analysis and research phase, Foncho helps you develop your digital media plan. Decide what platforms you want to use (Google, Facebook, Instagram, YouTube, etc.), set your objectives for each one, and learn how to calculate your investment and return on sales.

Now it's time to put your plan into action! Several days after launch, review the results to know where you need to make adjustments and how to optimize your plan. Foncho recommends doing this regularly for maximum reach.

What is this course's project?

Develop a digital media investment plan for a new brand or business.

Projects by course students

Who is this online course for?

Anyone interested in selling a product or service online without any prior knowledge.

Requirements and materials

A working knowledge of Excel and a computer with an internet connection is all you need to take this course.


71300 Students
2578 Reviews
98% Positive ratings

Foncho Ramírez-Corzo

A course by Foncho Ramírez-Corzo

Teacher Plus
Consultant and Entrepreneur

Foncho Ramírez-Corzo is a digital marketing and Google Adwords expert with more than 18 years of experience working with big-name brands, start-ups, and advertising agencies in Europe, North America, and Latin America.

He holds a degree in administrative science from the University of Lima and an MBA in e-business from the Business Institute of Madrid. He has worked as a search engine specialist at Bookassist, the director of search marketing and social media at Neo Ogilvy Spain, and is the founder of Coronel Smith, an agency that does "Performance Marketing with Ethics."

Foncho is also a professor; he teaches a course on creativity at the Peruvian Advertising Institute and another on digital tools for the political communication program at the Universidad del Pacífico.


  • U1


    • Presentation
    • Influences
  • U2

    Recognizing your client

    • The dilemma of the current media
    • How to start organizing?
    • Your target customer
    • Your documentation process
  • U3

    Keyword evaluation

    • Identification of keywords
    • Analysis of search results
    • Direct competition
    • Search for best practice
  • U4

    Landing the digital media plan

    • Prepare your destination pages
    • Selection of means and objectives
    • Calculation of investments and estimation of results
    • Activate the plan and start optimizing it
  • FP

    Final project

    • Digital media plan

What to expect from a Domestika course

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    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

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    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

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  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

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Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Development of a Digital Media Plan. Marketing, and Business course by Foncho Ramírez-Corzo Best seller

Development of a Digital Media Plan

A course by Foncho Ramírez-Corzo
Consultant and Entrepreneur. Lima District, Peru.
Joined December 2018
  • 98% positive reviews (2.6K)
  • 71300 students