Development of a Digital Media Plan
A course by Foncho Ramírez-Corzo
Consultant and businessman.
Distrito de Lima, Peru.
On Domestika since 12/03/2018
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, Consultant and businessman
On Domestika since 12/03/2018
Learn to organise your brand’s investment in Google Ads and Social Media from scratch
- Best Seller Spanish with subtitles in English
- 98% Positive reviews (1.9K)
- 51348 students
Learn to organise your brand’s investment in Google Ads and Social Media from scratch
On Domestika since 12/03/2018
- 98% Positive reviews (1.9K)
- 51348 students
- Online and at your own pace
- Audio: Spanish
- Level: Beginner
- 14 Lessons (1h 44m)
- Available from the app
- Spanish, English, Portuguese, German, French, Italian
- Unlimited access forever
Getting started in the world of investment in digital media can be overwhelming, and nobody better than Foncho Ramírez-Corzo, director of Search Marketing and Social Media in Neo Ogilvy (Spain) and founding partner of Coronel Smith (Peru), to teach you step to Step how to do it and thus connect with potential clients successfully.
In this course you will learn to create a digital media plan for a brand or business, carrying out documentation and analysis phases of the target to achieve an efficient investment in online advertisements.
About this course
Course table of contents
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U1U1. Introduction
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U2U2. Recognizing your client
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U3U3. Keyword evaluation
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U4U4. Landing the digital media plan
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FPFP Final Project
You will start to get to know Foncho, you will see his wide professional career among advertising agencies and consultants, and you will discover his main influences.
As a first step, you will make an overview of the current moment of digital media, and then start organizing your brand's online media plan; Foncho will do it for a yoga studio but you can do it for any other business.
You will learn to identify your target customer with demographic, psychographic and behavioral analysis on the internet and you will see, step by step, what your client does to make a purchase.
You will make a work of identification of key words used by your target , and you will study your direct competition, you will see its tone and the communication formats it uses.
After the analysis and documentation phase, Foncho will help you land your digital media plan. First, you will select the media you are going to use (Google, Facebook, Instagram or YouTube), define the objectives of each one and learn how to calculate the investment and the return on sales.
Finally, you will activate your media plan and, after a few days, review the results to optimize it, a process that will be continuous over time.
What is this course's project?
You will develop an investment plan in digital media for a new brand or business.
Projects by course students
Who is it for?
To anyone who is interested in selling a product or service on the Internet without prior knowledge.
What you need
To complete this course, you only need basic knowledge of Excel and a computer with an internet connection.
Reviews
A course by Foncho Ramírez-Corzo
Foncho Ramírez-Corzo is a specialist in Digital Marketing and Google Adwords Professional, with more than 18 years of experience with recognized global brands, startups, and advertising agencies in Europe, North America, and Latin America.
He has a degree in Administrative Sciences from the University of Lima and an e-business MBA from the Instituto de Empresa in Madrid, has worked as a Search Engine Specialist at Bookassist, Director of Search Marketing and Social Media at Neo Ogilvy Spain, and is the founder of Colonel Smith, an agency that does "Performance Marketing with Ethics."
Besides, he teaches a Creativity course at the Peruvian Institute of Advertising and the Digital Tools course of the Political Communication Program at the Universidad del Pacífico.
Contents
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U1
Introduction
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Presentation
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Influences
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U2
Recognizing your client
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The dilemma of the current media
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How to start organizing?
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Your target customer
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Your documentation process
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U3
Keyword evaluation
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Identification of keywords
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Analysis of search results
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Direct competition
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Search for best practice
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U4
Landing the digital media plan
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Prepare your destination pages
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Selection of means and objectives
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Calculation of investments and estimation of results
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Activate the plan and start optimizing it
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FP
Final Project
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Digital media plan
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Frequently Asked Questions
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What are Domestika's online courses?
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natacha_646
Un curso muy completo y muy bien estructurado, te hace generar un plan de medios muy completo! Excelente!
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benedicto7
ProExplicación esclarecedora de muchos puntos básicos para crear campañas en Adds .
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fania_ll
ProSe aprende demasiado . Recomendado.
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davidtc
ProEs interesante conocer cosas que parecen obvias, pero que sirven mucho en el mundo de las Redes Sociales, para poder desarrollar las paginas web y darse a conocer de una forma más efectiva.
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mauriciorzcr
¡Excelente! Exploramos muchísimas herramientas digitales de forma sencilla y didáctica. Apenas para seguir probando y aprendiendo por nuestra cuenta, bajo la buena guía de Foncho Ramírez-Corzo
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