Development of a Digital Media Plan
A course by Foncho Ramírez-Corzo
, Consultant and Entrepreneur
Learn to organise your brand’s investment in Google Ads and social media from scratch
- Best seller Spanish with subtitles in English
- 98% positive reviews (2.6K)
- 71300 students
Learn to organise your brand’s investment in Google Ads and social media from scratch
- 98% positive reviews (2.6K)
- 71300 students
- 14 lessons (1h 44m)
- 9 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
Investing in digital media tools for the first time can be daunting, but there's no one better to guide you than Foncho Ramírez-Corzo, director of search marketing and social media at Neo Ogilvy Spain, and founding partner of Coronel Smith in Peru. He walks you through each step in the process and shares the secrets to successfully connecting with potential clients.
In this course, learn how to create a digital media plan for a brand or business by doing thorough research and analyzing the target audience to ensure maximum returns on your investment in online ads.
What will you learn in this online course?
Course table of contents
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U1U1. Introduction
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U2U2. Recognizing your client
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U3U3. Keyword evaluation
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U4U4. Landing the digital media plan
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FPFP Final project
Begin by getting to know Foncho, his extensive professional career between advertising agencies and consulting firms, and his biggest influences.
To provide you with context, Foncho gives you a rundown on the current state of the digital media ecosystem so you can start organizing your brand's online media plan accordingly. As an example, he creates a plan for a yoga studio, but you can choose any business you'd like.
Learn how to identify your target audience using demographic, psychographic, and internet behavior analyses, and discover each of the stages that make up a buyer's journey.
Next, do some research to identify the keywords used by your target audience and study your direct competition to understand their communication strategies as well as the tone and formats they use.
Once you've compiled the relevant data from the analysis and research phase, Foncho helps you develop your digital media plan. Decide what platforms you want to use (Google, Facebook, Instagram, YouTube, etc.), set your objectives for each one, and learn how to calculate your investment and return on sales.
Now it's time to put your plan into action! Several days after launch, review the results to know where you need to make adjustments and how to optimize your plan. Foncho recommends doing this regularly for maximum reach.
What is this course's project?
Develop a digital media investment plan for a new brand or business.
Projects by course students
Who is this online course for?
Anyone interested in selling a product or service online without any prior knowledge.
Requirements and materials
A working knowledge of Excel and a computer with an internet connection is all you need to take this course.
Reviews
A course by Foncho Ramírez-Corzo
Foncho Ramírez-Corzo is a digital marketing and Google Adwords expert with more than 18 years of experience working with big-name brands, start-ups, and advertising agencies in Europe, North America, and Latin America.
He holds a degree in administrative science from the University of Lima and an MBA in e-business from the Business Institute of Madrid. He has worked as a search engine specialist at Bookassist, the director of search marketing and social media at Neo Ogilvy Spain, and is the founder of Coronel Smith, an agency that does "Performance Marketing with Ethics."
Foncho is also a professor; he teaches a course on creativity at the Peruvian Advertising Institute and another on digital tools for the political communication program at the Universidad del Pacífico.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Recognizing your client
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The dilemma of the current media
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How to start organizing?
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Your target customer
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Your documentation process
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U3
Keyword evaluation
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Identification of keywords
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Analysis of search results
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Direct competition
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Search for best practice
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U4
Landing the digital media plan
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Prepare your destination pages
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Selection of means and objectives
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Calculation of investments and estimation of results
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Activate the plan and start optimizing it
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FP
Final project
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Digital media plan
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
susichaura
Es un curso muy básico pero da una buena idea de los primeros pasos que se deben hacer y que cualquier persona puede hacer para su emprendimiento.
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geraldinevega_photography
Excelente!
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isabelaerazo
Excelente forma de explicar, me pareció interesante y muy dinámico
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salvo_adamo
Excelente
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adrianahandrade
Excelente
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