Development of a Digital Media Plan
A course by Foncho Ramírez-Corzo
Consultant and businessman.
Distrito de Lima, Peru.
On Domestika since 12/03/2018
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, Consultant and businessman
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On Domestika since 12/03/2018
Learn to organise your brand’s investment in Google Ads and Social Media from scratch
- 99% Positive reviews (659)
- 17910 students
- Spanish with subtitles
Learn to organise your brand’s investment in Google Ads and Social Media from scratch
On Domestika since 12/03/2018
- Spanish with subtitles
- 99% Positive reviews (659)
- 17910 students
- Online and at your own pace
- Audio: Spanish
- Level: Beginner
- 14 Lessons (1h 44m)
- Available from the app
- Spanish / English / Portuguese
- Unlimited access forever
Getting started in the world of investment in digital media can be overwhelming, and nobody better than Foncho Ramírez-Corzo, director of Search Marketing and Social Media in Neo Ogilvy (Spain) and founding partner of Coronel Smith (Peru), to teach you step to Step how to do it and thus connect with potential clients successfully.
In this course you will learn to create a digital media plan for a brand or business, carrying out documentation and analysis phases of the target to achieve an efficient investment in online advertisements.
About this course
Course table of contents
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U1U1. Introduction
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U2U2. Recognizing your client
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U3U3. Keyword evaluation
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U4U4. Landing the digital media plan
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FPFP Final project
You will start to get to know Foncho, you will see his wide professional career among advertising agencies and consultants, and you will discover his main influences.
As a first step, you will make an overview of the current moment of digital media, and then start organizing your brand's online media plan; Foncho will do it for a yoga studio but you can do it for any other business.
You will learn to identify your target customer with demographic, psychographic and behavioral analysis on the internet and you will see, step by step, what your client does to make a purchase.
You will make a work of identification of key words used by your target , and you will study your direct competition, you will see its tone and the communication formats it uses.
After the analysis and documentation phase, Foncho will help you land your digital media plan. First, you will select the media you are going to use (Google, Facebook, Instagram or YouTube), define the objectives of each one and learn how to calculate the investment and the return on sales.
Finally, you will activate your media plan and, after a few days, review the results to optimize it, a process that will be continuous over time.
What is this course's project?
You will develop an investment plan in digital media for a new brand or business.
Course student projects
Who is it for?
To anyone who is interested in selling a product or service on the Internet without prior knowledge.
What you need
To complete this course, you only need basic knowledge of Excel and a computer with an internet connection.
Reviews
A course by Foncho Ramírez-Corzo
Foncho Ramírez-Corzo is a specialist in Digital Marketing and Google Adwords Professional, with more than 18 years of experience with recognized global brands, start-ups and advertising agencies in Europe, North America and Latin America.
Graduated in Administrative Sciences from the University of Lima and with an e-business MBA from the Business Institute of Madrid, he has worked as Search Engine Specialist at Bookassist, Director of Search Marketing and Social Media at Neo Ogilvy Spain, and is the founder of Colonel Smith, agency that makes "Performance Marketing with Ethics".
He is also a professor of the Creativity course at the Peruvian Advertising Institute and the Digital Tools course of the Political Communication Program of the Universidad del Pacífico.
Contents
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U1
Introduction
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Presentation
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Influences
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U2
Recognizing your client
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The dilemma of the current media
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How to start organizing?
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Your target customer
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Your documentation process
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U3
Keyword evaluation
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Identification of keywords
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Analysis of search results
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Direct competition
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Search for best practice
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U4
Landing the digital media plan
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Prepare your destination pages
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Selection of means and objectives
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Calculation of investments and estimation of results
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Activate the plan and start optimizing it
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FP
Final project
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Digital media plan
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This is what Domestika courses are like
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Learn at your own pace
Enjoy learning from home without a set schedule. You set your own timetable.
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Learn from the best
Learn valuable methods and techniques explained by top experts in the creative sector.
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Expert instructors
Each instructor teaches only what she/he does best, conveying true passion and excellence in every lesson.
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Certificate Pro
Demonstrate your course attendance with a certificate signed by the teacher. Get it with your Domestika PRO subscription
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Front row seats
Videos of the highest quality ensure that you don't miss a single detail. With unlimited access, you can watch them over and over.
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Share knowledge
Ask questions, request feedback, offer solutions. Share learning with other students in the community.
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Creative community
More than 1M creatives and growing. Domestika is the place to share and learn what you love.
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Professionally developed courses
We selected top creatives and a team of experts to develop the courses. The result? You'll feel like you're working side by side with leading professionals.
Frequently Asked Questions
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What are Domestika's online courses?
Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.
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When do the courses start and when do they finish?
The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
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What do Domestika's courses include?
The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.
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Have you been given a course?
You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.
- 99% Positive reviews (659)
- 17910 students
- 14 Lessons (1h 44m)
- 7 Additional resources (2 files)
- Online and at your own pace
- Available from the app
- Audio: Spanish
- Spanish / English / Portuguese
- Level: Beginner
- Unlimited access forever
On Domestika since 12/03/2018
Best sellers
Development of a Digital Media Plan
On Domestika since 12/03/2018
- 99% Positive reviews (659)
- 17910 students
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ioankaizen
Lo recomiendo para quien no tenga conocimientos de marketing digital y necesite una introducción simple y práctica. Realmente tiene todo lo básico para iniciar una campaña, y aunque para mi gusto le faltaría profundidad, también así se hace más ameno. Gracias!
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alonso.rmz
ProLos conceptos e información que se manejan son sumamente fáciles y sencillos. Foncho es un experto en la materia y hace ver el tema sumamente sencillo a través de su proceso de enseñanza.
Definitivamente lo recomiendo y tomaría otro curso de el sin problema.
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sev_serra1
Muy buen maestro.
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alexzpd57
Me agrado bastante el curso, de gran ayuda en verdad y conocimientos que valen oro ya depende de la creatividad y el plan de campaña de cada quien, EXCELENTE!
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wasaraki
La manera tan sencilla de poder explicar con ejemplos y lo facil que hace parece esos terminos que viendolos desde otra manera se podrian decir complejos, foncho los dice muy sencillo, sus practicas y sus ejemplos me parecen demasiado practico y entendibles para los mas principiantes como mi persona que va comenzando en este mundo
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