Development of a Digital Media Plan
Activate the plan and start optimizing it
A course by Foncho Ramírez-Corzo , Consultant and entrepreneur
About the video: Activate the plan and start optimizing it
Overview
“Once we have activated the media plan and spent the first days, we can review the results achieved and begin our optimization process. With these results we make changes in the plan, we can change and optimize the content and messages of the ads as well as the investments of each one. The optimization process never ends and there are always things to improve, either because new competitors appear, the platforms are updated or our client changes habits. ”
In this video lesson Foncho Ramírez-Corzo addresses the topic: Activate the plan and start optimizing it, which is part of the Domestika online course: Development of a Digital Media Plan. Learn to organise your brand’s investment in Google Ads and social media from scratch.
Partial transcription of the video
“In this last lesson, I’ll give you some tips or recommendations so you can estimate your conversion rates and your sales rates as effectively as possible. We’ll go over the media plan we came up with. As you can see here, I finished it up. “Final Project Media Plan.” Our ads, our landing page, we have our targets defined. For this we’ll do “Miraflores +10 km, woman with no children, interested in yoga.” Here we’ll put our yoga keywords, the key search terms for yoga. Here it's “women, Lima, 26-54 years old,” along with other yoga words. We’ve set an average investment to be able to start ou...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Development of a Digital Media Plan
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, SEO, Social Media
Foncho Ramírez-Corzo
A course by Foncho Ramírez-Corzo
Foncho Ramírez-Corzo is a specialist in Digital Marketing and Google Adwords Professional, with more than 18 years of experience with recognized global brands, startups, and advertising agencies in Europe, North America, and Latin America.
He has a degree in Administrative Sciences from the University of Lima and an e-business MBA from the Instituto de Empresa in Madrid, has worked as a Search Engine Specialist at Bookassist, Director of Search Marketing and Social Media at Neo Ogilvy Spain, and is the founder of Colonel Smith, an agency that does "Performance Marketing with Ethics."
Besides, he teaches a Creativity course at the Peruvian Institute of Advertising and the Digital Tools course of the Political Communication Program at the Universidad del Pacífico.
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- 14 lessons (1h 44m)
- 9 additional resources (2 files)
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- Audio: Spanish, English
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- Level: Beginner
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