Development of a Digital Media Plan
Your documentation process
A course by Foncho Ramírez-Corzo , Consultant and entrepreneur
About the video: Your documentation process
Overview
“We will study step by step the path that our target client follows on the internet to get to consume / buy the product and all the pages that he visits to make the decision. In this lesson you will learn to build the funnel of specific documentation that you will apply in your final project. ”
In this video lesson Foncho Ramírez-Corzo addresses the topic: Your documentation process, which is part of the Domestika online course: Development of a Digital Media Plan. Learn to organise your brand’s investment in Google Ads and social media from scratch.
Partial transcription of the video
“In this lesson, we’ll learn two important methodologies for understanding our target market. First, the conversion funnel or documentation funnel, and second, the content map. To get started, we’ll identify the documentation process for that target customer. As we saw in the previous lesson, we have our customer, named Lorena, who lives in Miraflores. She does this every day for work, she already does some physical activity, she’s single, has no kids, she suffers from tension and anxiety, her goal for this is to gain peace, well-being, and strength and lower her stress, and she’d tell a fri...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Development of a Digital Media Plan
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, SEO, Social Media
Foncho Ramírez-Corzo
A course by Foncho Ramírez-Corzo
Foncho Ramírez-Corzo is a specialist in Digital Marketing and Google Adwords Professional, with more than 18 years of experience with recognized global brands, startups, and advertising agencies in Europe, North America, and Latin America.
He has a degree in Administrative Sciences from the University of Lima and an e-business MBA from the Instituto de Empresa in Madrid, has worked as a Search Engine Specialist at Bookassist, Director of Search Marketing and Social Media at Neo Ogilvy Spain, and is the founder of Colonel Smith, an agency that does "Performance Marketing with Ethics."
Besides, he teaches a Creativity course at the Peruvian Institute of Advertising and the Digital Tools course of the Political Communication Program at the Universidad del Pacífico.
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- 14 lessons (1h 44m)
- 9 additional resources (2 files)
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- Audio: Spanish, English
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- Level: Beginner
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