Development of a Digital Media Plan
The dilemma of the current media
A course by Foncho Ramírez-Corzo , Consultant and entrepreneur
About the video: The dilemma of the current media
Overview
“I will talk about information overload and fragmented market attention, it is very difficult for brands to achieve the consistency of a message in this environment.”
In this video lesson Foncho Ramírez-Corzo addresses the topic: The dilemma of the current media, which is part of the Domestika online course: Development of a Digital Media Plan. Learn to organise your brand’s investment in Google Ads and social media from scratch.
Partial transcription of the video
“To start the course, the first thing we’ll do is analyze the traditional media ecosystem and how new media has disrupted that system. We’ll look at the complications they add and how brands have to adapt to this new system. We’ll first orient ourselves with some statistics to help us understand the current dilemma facing media, and, more importantly, media strategists, today. The first thing to know is that four billion users go online every single day. There are seven billion or so people on Earth, which means that more than 50% of the global population is online. It's very important to no...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Development of a Digital Media Plan
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, SEO, Social Media
Foncho Ramírez-Corzo
A course by Foncho Ramírez-Corzo
Foncho Ramírez-Corzo is a specialist in Digital Marketing and Google Adwords Professional, with more than 18 years of experience with recognized global brands, startups, and advertising agencies in Europe, North America, and Latin America.
He has a degree in Administrative Sciences from the University of Lima and an e-business MBA from the Instituto de Empresa in Madrid, has worked as a Search Engine Specialist at Bookassist, Director of Search Marketing and Social Media at Neo Ogilvy Spain, and is the founder of Colonel Smith, an agency that does "Performance Marketing with Ethics."
Besides, he teaches a Creativity course at the Peruvian Institute of Advertising and the Digital Tools course of the Political Communication Program at the Universidad del Pacífico.
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- Level: Beginner
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