Development of a Digital Media Plan
Influences
A course by Foncho Ramírez-Corzo , Consultant and entrepreneur
About the video: Influences
Overview
“I'm going to tell my experience in Ireland when a group of PHD's in physics taught me to measure marketing, see it in a scientific way and never use crystal balls again. ”
In this video lesson Foncho Ramírez-Corzo addresses the topic: Influences, which is part of the Domestika online course: Development of a Digital Media Plan. Learn to organise your brand’s investment in Google Ads and social media from scratch.
Partial transcription of the video
“To talk about my influences, we need to go back to my time working in Ireland. In Dublin, I worked with these two people. These two were PhDs in physics at Trinity College Dublin. They did their PhDs here. As well as being scientists, they were programmers, and they owned Bookassist, where I worked. They taught me a different way to look at marketing. They told me it wasn’t necessary to hire fancy people with experience using crystal balls to determine how to reach the market or how to tug on your client’s heart strings. They taught me that technology and mathematics were the future of mark...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Development of a Digital Media Plan
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, SEO, Social Media
Foncho Ramírez-Corzo
A course by Foncho Ramírez-Corzo
Foncho Ramírez-Corzo is a specialist in Digital Marketing and Google Adwords Professional, with more than 18 years of experience with recognized global brands, startups, and advertising agencies in Europe, North America, and Latin America.
He has a degree in Administrative Sciences from the University of Lima and an e-business MBA from the Instituto de Empresa in Madrid, has worked as a Search Engine Specialist at Bookassist, Director of Search Marketing and Social Media at Neo Ogilvy Spain, and is the founder of Colonel Smith, an agency that does "Performance Marketing with Ethics."
Besides, he teaches a Creativity course at the Peruvian Institute of Advertising and the Digital Tools course of the Political Communication Program at the Universidad del Pacífico.
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