Development of a Digital Media Plan
Selection of means and objectives
A course by Foncho Ramírez-Corzo , Consultant and entrepreneur
About the video: Selection of means and objectives
Overview
“Now we are ready to select which means we are going to use and why. However, you will see that some work better in different stages of the conversion funnel. You will learn how to publish them according to your objectives. ”
In this video lesson Foncho Ramírez-Corzo addresses the topic: Selection of means and objectives, which is part of the Domestika online course: Development of a Digital Media Plan. Learn to organise your brand’s investment in Google Ads and social media from scratch.
Partial transcription of the video
“In this lesson, we'll look within the platforms to identify our goals. For practical purposes, we’ll work on Facebook, Instagram, Google, and YouTube. For the media selection, we’ll talk about the following. From the start, we’ve said that our user is exposed to lots of media throughout the day. Among the main platforms that we’ve mentioned is Facebook. We’ve talked a lot about Google, we’ve talked a lot about videos, we’ve talked about Facebook and Instagram particularly among the top three. To narrow that down, and because it’s my recommendation, we’ll create our media plan with these thr...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Development of a Digital Media Plan
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, SEO, Social Media
Foncho Ramírez-Corzo
A course by Foncho Ramírez-Corzo
Foncho Ramírez-Corzo is a specialist in Digital Marketing and Google Adwords Professional, with more than 18 years of experience with recognized global brands, startups, and advertising agencies in Europe, North America, and Latin America.
He has a degree in Administrative Sciences from the University of Lima and an e-business MBA from the Instituto de Empresa in Madrid, has worked as a Search Engine Specialist at Bookassist, Director of Search Marketing and Social Media at Neo Ogilvy Spain, and is the founder of Colonel Smith, an agency that does "Performance Marketing with Ethics."
Besides, he teaches a Creativity course at the Peruvian Institute of Advertising and the Digital Tools course of the Political Communication Program at the Universidad del Pacífico.
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