Best seller

Full-Funnel Advertising for Facebook and Instagram

The Anatomy of Winning Ads 2

A course by Patrick Wind , Marketing Expert

Best seller

99% positive reviews (120)

7,739 students

Audio: English

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About the video: The Anatomy of Winning Ads 2

Overview

“I will now walk you through the last six formulas to create powerful ads, gradually building up to the final and currently best-performing of them all: fun and entertainment. ”

In this video lesson Patrick Wind addresses the topic: The Anatomy of Winning Ads 2, which is part of the Domestika online course: Full-Funnel Advertising for Facebook and Instagram. Learn to optimize your campaign and reach your target audience by exploring different types of ads, formats, and targeting options on social media.

Partial transcription of the video

“ The Anatomy of Winning Ads So far we have seen different video ad creatives, but you might ask yourself, "Are videos always better than images?" This clearly depends. A very good image is better than a bad video, and vice versa. Therefore, what we'll do now is we'll jump into a few image templates that have worked very well. I would like to invite you to also apply them to your own business. The first one that I'd like to share with you is so-called Gamification, inviting the user on Facebook and Instagram to play with the ad, to engage, to interact. What we have done here is using a stan...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Full-Funnel Advertising for Facebook and Instagram

Level: Beginner
99% positive reviews (120)
7739 students
5 units
21 lessons (5h 9m)
2 downloads

Category
Marketing & Business
Areas
Facebook Marketing, Marketing, Social Media

Patrick Wind

A course by Patrick Wind

Teacher Plus

Marketing Expert

Patrick Wind is one of the leading online marketing experts in Europe. As a child, he was obsessed with commercial breaks on TV and went on to complete a Master of Science in digital marketing. He then worked closely with the Facebook and Instagram algorithms to gain unique insights, developing a full-funnel strategy that has been used by over 115K students around the world.

Since 2012 Patrick has invested more than 3 million euros in ads for international brands like ASICS, and he teaches at institutions including WU Vienna, ESADE, and IESE Barcelona. In 2022, Patrick was named Marketer of the Year at the Conversation and Traffic Conference in Germany. He is also on Forbes’ 30 Under 30 list for Europe - Media and Marketing.